United States   |  2019

Susan Shofer -- Your Divorce and Custody Ally

Entrant Company

Black Chateau Enterprises

Category

Digital - Website

Client's Name

Susan Shofer

Sub-Category

Consulting

Experience Level

Agency

The website was completely rebuilt to match the client's new brand identity, which we developed using a holistic strategy: capturing the personality, the look and feel, and the brand message of the client who consults with people and professional in the divorce and custody areas. We also took SEO and content marketing into consideration as we redesigned the site and restructured the user experience to make the site easy to navigate and intuitive. The client consults with and advises people experiencing divorce and custody issues. Our client is genuine, caring and extremely knowledgeable. Our goal was to convey her professionalism and let users know they were in good hands with someone they could trust. We re-categorized the content on the blog and used SEO best-practices in removing duplicate content, title tags, descriptions and our extensive keyword research to support a comprehensive content strategy. The top navigation was streamlined, as was the organization of valuable user information like webinars, access to coaching and consulting information, books, guides, and articles. The client consults with lawyers as well as people experiencing a divorce, and we took into consideration the different target audiences to satisfy both with the tools and information they need. We created an animated signature logo for the client to add interest to the site. As well, the hero image was animated using a subtle zoom (Ken Burns) effect. We arranged the home page to feature top and relevant content in an aesthetically-pleasing way. The previous design images are available for reference to see the difference.


Credits

Founder, Black Chateau
Desiree Duffy
VP Social Media and Web Services with Susan Shofer
Scott Kover
Head Web Developer
Brian Bosch
2019
United States
ascent
winner

Entrant Company

MATTE Projects

Sub Category

Other

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Sub Category

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ascent
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Entrant Company

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Sub Category

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Ras Al Khaimah Tourism Authority Department

Entrant Company

Crowd

Sub Category

Integrated Marketing Campaign