2019
Entrant Company
Crowd
Category
Marketing Effectiveness - Digital Marketing Campaign
Client's Name
Ras Al Khaimah Tourism Authority Department
Country / Region
United Arab Emirates
Experience Level
Agency
Ras Al Khaimah Tourism Development Authority (RAK TDA), was established as a government entity, with a mandate to license, regulate and monitor Ras Al Khaimah’s tourism and hospitality industry. The authority’s main purpose is to develop tourism infrastructure and promote the Emirate domestically and abroad, to both consumers and businesses.
Crowd were appointed as RAK TDA’s lead integrated agency to promote the destination, create more awareness, drive visitor booking and numbers in the destination and to promote and sell their partnered or joint investment products and experiences.
Their main KPIs were hotel bookings across the destination, social media growth and engagement as well as website traffic.
Inheriting the brand’s most recent campaign #iFoundRAK, which launched in November 2017 to encourage discovery around the destination, we had to work against aggressive timescales to turn around a new strategy that catered and resonated with target audiences.
With a media budget of over AED 1m, cross-channel campaigns split across international and domestic markets ran during Q1 (January-April 2019). The following channels included:
Programmatic display
Programmatic video
Programmatic B2B (OTPs)
Search
Gmail ads
Social media
OOH and radio
Print advertising
Landing page
Entrant Company
Creaxis Design Pte Ltd
Category
Marketing Effectiveness - Communication Campaign
Country / Region
Singapore
Entrant Company
Castle IN LOVE WITH THE WIND
Category
Commercials / Marketing / Promotional - Travel / Tourism
Country / Region
Bulgaria
Entrant Company
3Tristesteasers
Category
Branded Content - Public Interest / Awareness
Country / Region
Spain
Entrant Company
Power Home Remodeling
Category
Non-Broadcast - Company Overview
Country / Region
United States