Singapore   |  2019

Print More Without Toner

Entrant Company

Creaxis Design Pte Ltd

Category

Marketing Effectiveness

Client's Name

Epson Singapore

Sub-Category

Communication Campaign

Experience Level

The objective of this campaign was to sell a new series of Epson EcoTank Monochrome and Colour Printers that use refillable ink tanks instead of the usual “expensive” laser toner cartridges. These specially ink designed bottles are not just low in cost, it also allows one to refill the tank easily without spilling a drip. Having said that, our main headline is “Print More Without Toner”. Epson EcoTank printers provide extra-high page yield and very low running costs. For instance, a refill bottle for the EcoTank L3150 costs only $9.90 and prints up to 7,500 color pages, and as many as 4,500 black pages. On the other hand, a laser printer only averages up to 3,000 black and 2,300 color pages, with toner cartridges costing over $400 per set. On top of that, the power consumption of these EcoTank printers is (up to) 31-times lower than laser printers - which means lower energy bills! In summary, we wanted to convey the message to the mass market that laser printers are no longer the best choice for business printing because with Epson EcoTank Printers, you will enjoy lower costs, higher speeds and greater efficiency! You can Print More Without Toner!


Credits

Creative Director
Lester Lim
Writer
Marc X.Grigoroff
Creative Director
Yang Qiao'e
Associate Creative Director
Michelle Low
Senior Art Director
Hansen Chan
Account Servicing
Joey Seah
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