United States   |  2019

Jet Linx and The Tutu Project

Entrant Company

Jet Linx

Category

Integrated Campaign

Client's Name

Jet Linx

Sub-Category

Cause Marketing

Experience Level

Agency

Jet Linx supports the non-profit, The Tutu Project, every October via a variety of media, including press releases, social campaigns, feature stories in our company magazine, blogs, photo contests, Base displays, silent auctions, and more. The goal each year is to increase company and team engagement in the #Dare2Tutu photo challenge (where each photo nets a company donation to the Project), and to bring more attention to the work of The Tutu Project to raise funds via direct donations. The goal in 2018 was to increase both photos submitted and direct donation dollars by 25% each. Through new focus on team engagement (weekly most creative photo contests with prizes and social media recognition), and a targeted direct mail piece to all company clients with information on how to donate (entitled "Notes of Hope," a set of postcards that clients could mail to breast cancer patients and survivors, each sharing an exclusive Jet Linx x The Tutu Project image, both brands, and the meaning of the partnership), the company well exceeded its goal. Money raised from image submissions increased by 193%, with over 840 additional images submitted over the previous year, and direct donations skyrocketed immediately following the postcards hitting homes, with direct donations increasing by 2,500%. The postcards - with their compelling imagery and sharability - truly struck a cord and generated new interest in this annual passion project.


Credits

VP Marketing
Jordan Maddex
Marketing Assistant
Kendra Shannon
Digital Marketing Specialist
Sammi Finken
2019
United States
triumph
winner
Valley Forge Tourism & Convention Board

Entrant Company

Valley Forge Tourism & Convention Board

Sub Category

Nonprofit

2019
United States
triumph
winner
Color of Change

Entrant Company

Zuleika Arroyo

Sub Category

Other

2019
United States
triumph
winner
Society Awards

Entrant Company

Society Awards

Sub Category

Home Page / Landing Page

2019
United States
triumph
winner
Royal Hawaiian Center

Entrant Company

House of Current

Sub Category

Ad