2019
Entrant Company
Jet Linx
Category
Integrated Campaign - Cause Marketing
Client's Name
Jet Linx
Country / Region
United States
Experience Level
Agency
Jet Linx supports the non-profit, The Tutu Project, every October via a variety of media, including press releases, social campaigns, feature stories in our company magazine, blogs, photo contests, Base displays, silent auctions, and more. The goal each year is to increase company and team engagement in the #Dare2Tutu photo challenge (where each photo nets a company donation to the Project), and to bring more attention to the work of The Tutu Project to raise funds via direct donations. The goal in 2018 was to increase both photos submitted and direct donation dollars by 25% each. Through new focus on team engagement (weekly most creative photo contests with prizes and social media recognition), and a targeted direct mail piece to all company clients with information on how to donate (entitled "Notes of Hope," a set of postcards that clients could mail to breast cancer patients and survivors, each sharing an exclusive Jet Linx x The Tutu Project image, both brands, and the meaning of the partnership), the company well exceeded its goal. Money raised from image submissions increased by 193%, with over 840 additional images submitted over the previous year, and direct donations skyrocketed immediately following the postcards hitting homes, with direct donations increasing by 2,500%. The postcards - with their compelling imagery and sharability - truly struck a cord and generated new interest in this annual passion project.
Credits
Entrant Company
TKNL, EXPERIENCE MAKERS
Category
Non-Broadcast - Cultural
Country / Region
Canada
Entrant Company
Agency Fifty3
Category
Digital - Website - Real Estate
Country / Region
United States
Entrant Company
3Tristesteasers
Category
Branded Content - Fashion & Lifestyle
Country / Region
Spain
Entrant Company
VERB Interactive
Category
Integrated Campaign - Integrated Marketing Campaign
Country / Region
Canada