2019
New Branding for YayPay
Entrant Company
SmartBug Media
Category
Marketing Effectiveness - Branding Strategy Campaign
Client's Name
YayPay
Country / Region
United States
Experience Level
Agency
YayPay's logo and branding didn't communicate the energetic spirit of the company with its old blue logo and generic arrow. SmartBug's team delivered a new brand identity that captures the excitement of getting paid (the logo features a man jumping in the 'Y' with bright yellow and green colors).
Credits
Entrant Company
SmartBug Media
Category
Marketing Effectiveness - Digital Marketing Campaign
Country / Region
United States
Entrant Company
Nash Pictures LLC
Category
Commercials / Marketing / Promotional - Sports
Country / Region
United States
Entrant Company
Affinity Creative Group
Category
Series / Campaign - Documentary
Country / Region
United States
Entrant Company
Apostle Digital
Category
Non-Broadcast - Live Events
Country / Region
Australia