2019
Entrant Company
SmartBug Media
Category
Marketing Effectiveness - Digital Marketing Campaign
Client's Name
SmartBug Media
Country / Region
United States
Experience Level
Agency
This campaign’s goal is to teach our buyer personas how to combine intelligent inbound marketing with strategic PR efforts, leading to great visibility, credibility, brand recognition, and a higher potential to reach the target audience. We deliver this content to them un-gated on our long-form, interactive pillar page. We then offer a full download of the e-book for offline enjoyment. The campaign was rounded out with a launch email designed to reflect the style of the pillar page. The combination of these efforts lead to 491 number of visits, and 117 submissions in the first month after launch.
Entrant Company
Revolutio Creative
Category
Social Video - Documentary
Country / Region
United States
Entrant Company
LSM
Category
Marketing Effectiveness - SEO Campaign
Country / Region
United States
Entrant Company
Red Hat Open Studio
Category
Content Marketing - Brand Journalism
Country / Region
United States
Entrant Company
VERB Interactive
Category
Social Media Marketing / Communications - Instagram Page
Country / Region
Canada