United States   |  2019

Intelligent Inbound & PR: The Magic Combination for Increase

Entrant Company

SmartBug Media

Category

Marketing Effectiveness

Client's Name

SmartBug Media

Sub-Category

Digital Marketing Campaign

Experience Level

Agency

This campaign’s goal is to teach our buyer personas how to combine intelligent inbound marketing with strategic PR efforts, leading to great visibility, credibility, brand recognition, and a higher potential to reach the target audience. We deliver this content to them un-gated on our long-form, interactive pillar page. We then offer a full download of the e-book for offline enjoyment. The campaign was rounded out with a launch email designed to reflect the style of the pillar page. The combination of these efforts lead to 491 number of visits, and 117 submissions in the first month after launch.

2019
Canada
triumph
winner
V2V
V2V

Entrant Company

VERB Interactive

Sub Category

Advertising Campaign

2019
Canada
triumph
winner
Fresh In Your Fridge

Entrant Company

REX Marketing + Design Inc.

Sub Category

Consumer Marketing

2019
United Arab Emirates
triumph
winner
Ras Al Khaimah Tourism Authority Department

Entrant Company

Crowd

Sub Category

Digital Marketing Campaign

2019
Singapore
triumph
winner
Epson Singapore

Entrant Company

Creaxis Design Pte Ltd

Sub Category

Communication Campaign