United States | 2019
House of Current
Marketing / Promotion Materials
Royal Hawaiian Center
Everything about Royal Hawaiian Center is the epitome of paradise – the premier shopping, the indulgent dining, and the cherished culture all set within the beauty of ‘Oahu. It is where every element of an inimitable legacy connects to the distinct, welcoming nature of Hawai’i to create one modern, compelling, and timeless destination in Waik?k?. And everything about this campaign leaves no stone unturned. The overall Royal Hawaiian Center ‘Welcome To Our Legacy’ campaign is founded on the pillars of effortless luxury, the inviting nature of paradise, and our deep-rooted connection to Hawaiian culture. Royal Hawaiian Center is built on a land called Helumoa, with history dating back to some of the first Hawaiian ali‘i, or royals, who called it home. Today, it serves as the inspiration and backdrop of this campaign. And when developing it, our goal was to bring together the cultural importance of the Hawaiian language with the impactful beauty of the center’s land. On every ad, we connect a welcoming Hawaiian word or phrase to an inviting, poetic personality that emphasizes just how badly you need to discover an entire world within Royal Hawaiian Center. The photography was captured across two beautiful ‘Oahu locations – Waimea Valley & The Royal Grove at Royal Hawaiian Center, and featured some of the biggest names in fashion, including Valentino, Fendi, Hermès, Salvatore Ferragamo, Tiffany & Co., kate spade new york, Harry Winston, Tory Burch, and more. Our campaign can be found in markets from Hawai‘i to Japan, across America to Korea and so many cities and countries in between. From premier magazines to a digital campaign, ‘Welcome to Our Legacy’ is so much more than a breathtaking picture. It’s a complete, integrated campaign and an inspirational immersion into paradise.
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