2019

NYX Awards - 2019 Ascent Winner Winner

Pierce Bainbridge

Entrant Company

Neoscape, Inc.

Category

Integrated Campaign - Business to Consumer

Client's Name

Pierce Bainbridge

Country / Region

United States

Experience Level

Agency

Pierce, Bainbridge, Beck, Price & Hecht is a law firm 70+ attorneys strong – and growing quickly – with a focus on litigation. But unlike most firms, they embrace new tech and help develop it. They eschew committees and hierarchies in favor of lean teams of experts who strategize and execute with brutal efficiency, which keeps costs down and fees reasonable. They are driven, committed, and merciless. This isn’t Boston Legal. This is The Wire in a courtroom. The challenge brought to Neoscape was to design a brand and digital marketing presence that would fully display and amplify their vision. Our task in branding Pierce Bainbridge was not to develop the personality or brand voice of the firm. Instead, our objective was to take the disparate elements of the existing vision for the firm and create a cohesive look and feel. After speaking with the attorneys and teasing out the reasoning behind the firm’s foundation and existing messaging, our team identified several distinct themes at play. Precision. Aggression. Vision. The final brand captured these themes, refined them, and gave shape to all subsequent campaigns. The perfect way to announce the bold new brand was with a film – a short piece built to last on the website, but which also could be leveraged across social media channels and used as a video ad as well. The concept was simple – animated text in bold colors. Energetic, but authoritative. Strong. Impossible to ignore. However, the script was more complex. The idea was to create a manifesto for the firm. Something evergreen, inspiring… intimidating. It conveys who the firm is, what they do, and why they do it so much better than the competition. All that in under ?a minute.

2019
Branded Content
NYX Awards 2019 Winner - Jack and Jill Go up the Corporate Hill eLearning Video
ascent
winner

Entrant Company

Designing Digitally

Category

Branded Content - Training

Country / Region

United States

2019
Direct Marketing
NYX Awards 2019 Winner - It Takes More Than Luck - St. Patrick's Day Direct Mail
ascent
winner

Entrant Company

BlueKai Media

Category

Direct Marketing - Direct Mail Campaign

Country / Region

United States

2019
Commercials / Marketing / Promotional
NYX Awards 2019 Winner - Bell V-247 Vigilant – Assault/Raid
ascent
winner

Entrant Company

Bell

Category

Commercials / Marketing / Promotional - Animation

Country / Region

United States

2019
Digital - Website
NYX Awards 2019 Winner - Searcylatino.com
ascent
winner
Searcy Denney

Entrant Company

PaperStreet Web Design

Category

Digital - Website - Law & Legal Services

Country / Region

United States