Canada | 2019
Social Media Marketing / Communications
Beautiful views, amazing wildlife, natural wonders, it’s all just another day in Cody Yellowstone. Located 50 miles west of Yellowstone National Park, Cody, Wyoming is the Rodeo Capital of the World, and the home of the authentic Wild West. This should come as no surprise, considering who founded the town back in 1896, the legendary showman and Old West icon, Buffalo Bill Cody. On the Cody Yellowstone Instagram account, our guests are our greatest asset. There is so much to see and do in this area, and visitors are more than happy to share their experiences with us. Whether it’s a trip through time at Old Trail Town, the view after an unforgettable hike through Yellowstone, or the thrill of experiencing natural wonders like Old Faithful for the first time, visitors love capturing these moments and seeing them on our Instagram account. We’ve adopted a playful tone on our Instagram account — one that balances the natural beauty and wonder of the region with the big personalities for which many small-towns are known. Our guests love photos of the region’s wildlife and the stunning views they’ll only find in Cody Yellowstone. Delivering the content guests want in a tone they enjoy has been a big success for us, and that is reflected in our follower count. Since January 1, 2019, we have more than doubled our follower numbers. Perhaps more importantly, these followers are engaged. Our key metrics (followers, likes, comments) have been up month over month all year. From a pure gains perspective, we’re on track for our best year on the platform.
House of Current
Branding Strategy Campaign