Canada | 2020
The Canadian Women’s Chamber of Commerce is the first and only business chamber in the country that is just for women and women-identified business owners. In the spring of 2019, as part of a strategic shift for CanWCC, the organization was looking to refresh and reinvigorate their brand and visual identity. The objective was to articulate their advocacy position, better engage with potential members and expand its relevance among the current membership. Leveraging market research and a new brand strategy, the agency’s brief was to build a strong visual identity and articulate that through a new logo mark, new brand photography, a new website and a creative communications strategy.