Canada   |  2020

BOOM Goes the Drum Rebrand

Entrant Company

REX Marketing + Design

Category

Integrated Marketing

Client's Name

BOOM Goes the Drum

Sub-Category

Company Branding

Experience Level

Agency

Boom Goes The Drum is a Canadian event planner that creates experiences, not moments. Their purpose is to create events that impact people while bringing them together. With clarified brand positioning, BOOM needed a visual identity that would provide as much impact as they do for their clients. Using the client’s existing logo, we built a fully robust visual language that could tell a layered story. The execution included brand color palettes, repeatable background elements, and photo treatments to create an impactful first impression with our target audience. In a competitive industry that focuses on imagery, the decision to highlight bold photos was a no brainer, but just like the BOOM event experience, an ordinary event photo wouldn’t cut it. To get the audience to visualize the possibilities for their own event, a duo-toned overlay is applied to all imagery mirroring the signature BOOM event lighting. Pairing this image style with bold headlines with called out keywords, the viewer’s imagination is ignited.


Credits

SR. Brand Strategist/ REX Marketing + Design
Melissa Wong
Brand Strategist/ REX Marketing + Design
Tessa Heath
Lead Designer/ REX Marketing + Design
Christian Jones
Account Executive/ REX Marketing + Design
Brittany Thompson
Agency Director/ REX Marketing + design
Allison Bran
President/ BOOM Goes The Drum
Derek MacDonald
Director of Operations/ BOOM Goes The Drum
Sommer Smith
Event Communications Specialist/ BOOM Goes the Drum
Jessica Tkachuk
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