Canada | 2020
REX Marketing + Design
The OxyGeneo facial is the number one facial treatment in Canada and is known to provide instant results with zero downtime using the power of oxygen. With the launch of three new treatment protocols featuring an all-new OxyPod technology and vegan ingredients, it was time to refresh the branding in time for the new product launch. The strategy behind the redesign was to make the brand mirror the characteristics of the new facial treatments by feeling fresh and clean while still keeping enough elements of the old brand to retain established brand recognition. The old saying, “if it's not broken, don't fix it” really applied here. The “split face” model image had become iconic internationally and was a major identifier for the facial. Incorporating this model into the new branding was essential to keep brand recognition with existing fans of the facial. We created a new modern logo that highlights OXY, the differentiating component of the OxyGeneo facial. We designed a new pattern that emulates bubbles to mimic the experience someone would feel when receiving the bubbly facial. To visually communicate that the product uses all-natural ingredients with zero preservatives, we strategically shine a light on the ingredients themselves.
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