2020

NYX Awards - 2020 Gold Winner Winner

BOOM Goes The Drum Website Redesign

Entrant Company

REX Marketing + Design

Category

Website - Events

Client's Name

BOOM Goes The Drum

Country / Region

Canada

Experience Level

Agency

Boom Goes The Drum is a Canadian event planner that creates experiences, not moments. Their purpose is to create events that impact people while bringing them together. After completing a visual rebrand this bold event planner needed a website that would help them rise above the noise of a competitive industry and that would showcase their company personality.

The new website had to accomplish two main things:

1) Give the user a taste of the BOOM event planning experience

2) Showcase BOOM’s impressive portfolio in an exciting and captivating way

The new website was designed to invite users into the event experience by using full-screen imagery to create an impactful first impression. The photos were treated with an overlay that represents BOOM’s signature event lighting. Every image on the website is a real image from a BOOMevent. This duotone overlay turned even ordinary photos into beautiful impactful experiences.

From the Homepage to the Connect page the website creates a unique experience for the user much like the experience one would have when collaborating with BOOM.

Credits

Sr. Brand Strategist/ REX Marketing + Design
Melissa Wong
Lead Designer/ REX Marketing + Design
Christian Jones
Brand Strategist/ REX Marketing + Design
Tessa Heath
Account Executive/ REX Marketing + Design
Brittany Thompson
Agency Director/ REX Marketing + Design
Allison Bran
Digital Marketing Director/ Solid Mass Media
Jason Park
Lead Web Developer/ Solid Mass Media
Tin Dang
Lead Graphic Designer/ Solid Mass Media
Kererra Williams
President/ BOOM Goes the Drum
Derek MacDonald
Director of Operations/ BOOM Goes the Drum
Sommer Smith
Event and Communications Specialist/ BOOM Goes The Drum
Jessica Tkachuk
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