2020

NYX Awards - 2020 Gold Winner Winner

Extraordinary people. Extraordinary food.

Entrant Company

Génération

Category

Advertising (NEW) - Advertising Campaign

Client's Name

Copper Branch

Country / Region

Canada

Experience Level

As only 7% of the population eats vegetarian and/or vegan food, Copper Branch restaurants wanted to reach as many consumers as possible in the Quebec and Ontario markets to increase their Canadian sales.

The goal of the ‘’Extraordinary people. Extraordinary food.’’ TV ad campaign was to democratize vegan food and increase brand awareness in Quebec and Ontario. With a limited budget to work with, we decided to capitalize on relatively known sports figures well on their way to become ‘’stars’’. Our communication angle for the campaign was that to improve ourselves and become extraordinary, we have to take special care of our spirit and feed our body with extraordinary food.

For the Ontario market, our bet was on tennis player Bianca Andreescu, with a ranking of 68 in the world before the launch of the ad campaign. And for the French-speaking Quebec market, we decided to go with hockey player Jesperi Kotkaniemi, Montreal Canadiens’ young hope.

2020
Mobile App
NYX Awards 2020 Winner - eCommerce Mobile App
gold
winner

Entrant Company

Apply Digital

Category

Mobile App - E-Commerce

Country / Region

Canada

2020
Non-Broadcast
NYX Awards 2020 Winner - Stellaris: Federations - Launch Trailer
gold
winner

Entrant Company

Player One Trailers

Category

Non-Broadcast - Editing (Skill)

Country / Region

United States

2020
Design & Print
NYX Awards 2020 Winner - UHCU 2018 Annual Report
gold
winner
United Heritage Credit Union

Entrant Company

United Heritage Credit Union

Category

Design & Print - Annual Report

Country / Region

United States

2020
Commercials / Marketing
NYX Awards 2020 Winner - Jessi’s Story
gold
winner
The Rheumatology Research Foundation

Entrant Company

Blue Chalk Media

Category

Commercials / Marketing - Pharmaceuticals

Country / Region

United States