Hong Kong S.A.R.   |  2020

S⁺ REWARDS by Sino Malls -Turn Shopping into Playtime

Entrant Company

Sino Real Estate Agency Limited

Category

Marketing Effectiveness

Client's Name

Sino Malls

Sub-Category

Branding Strategy Campaign

Experience Level

Internal

Sino Group is one of the leading property developers in Hong Kong with core business in developing residential, office, industrial and retail properties for sale and investment. The shopping malls under Sino Group have various positioning and edges, which include the “District Mall” – tmtplaza, Olympian City and Citywalk. Riding on the decades of experience and drive to improve the shopping experience, Sino Group has a unique perspective on providing tenants with the best possible environment in which to grow their business. Introducing Hong Kong’s first multi-mall socialized interactive rewards program – S⁺ REWARDS #SHOP – We offer Convenience! - The app can be used across 3 Sino Flagship residential malls with no membership fee and no bothersome physical card. - An innovative Optical Character Recognition technology makes clumsy point registration procedures much easier. #WIN – We turn shopping into playtime! - The number of shoppers who uses the app has rocketed as tenants can now reach out to more customers with their latest promotions and offers more easily. - Members can redeem rewards directly in-store. It does not only help drive footfall to shops, but also saves consumers’ time from queuing at one single redemption point. #PLAY – We turn shopping into playtime! - We engage members with in-app games and surprising rewards. - Members can unlock extra privileges (exclusive gifts, discounts and more) by fulfilling shopping missions to earn badges. #SOCIAL – We build a S⁺ Community! - S⁺ Community feature allows members to build their own shopping community and share promotional offers, best buys, discounts, shopping tips and experiences with their friends in the app. - To further amplify the awareness for S⁺ REWARDS & engage with the consumers, we created a lucky-draw game: “Shop to Win”, a game which user can win prize in their fingertips. We engaged with the shoppers from both offline and online. The game is setup in 3 Sino malls, and a in-app version are also developed to drive member registration. Members can redeem rewards directly in-store.It helps drive footfall to shops to benefit tenants.


Credits

Sino Administration Services Limited
Andrea Leung
Sino Administration Services Limited
Michelle Sum
Sino Administration Services Limited
Dalice Choi
Sino Administration Services Limited
Justin Yuen
Sino Administration Services Limited
Key Keung
Sino Administration Services Limited
Cheryl Lee
Sino Administration Services Limited
Hei Chan
Sino Administration Services Limited
Jayce Lai
Sino Administration Services Limited
Scarllette Wong
REPRISE
Davy Law
2020
United States
grand
winner

Entrant Company

FabFitFun

Sub Category

Promotional / Branding

2020
United States
grand
winner

Entrant Company

PETA

Sub Category

Video Campaign

2020
Hong Kong S.A.R.
grand
winner

Entrant Company

Sino Real Estate Agency Limited

Sub Category

Shopping

2020
United States
grand
winner

Entrant Company

PETA

Sub Category

Social Public Service & Activism