United States | 2020
Our campaign promoted our clients' charitable work while also increasing traffic to their showroom. The campaign reached audiences through multiple media channels using test-drives as an incentive. For every test-drive scheduled, Roadshow BMW would donate $25 to that month's selected charity. Roadshow BMW raised over $72,000 in 2019 for 12 different organizations and charities. This year they have raised an additional $12,000 for January and February alone. Combining creative consistency with the use of multiple channels had a tremendous impact on Roadshow BMW’s charitable donations.
Affinity Creative Group