United States   |  2020

Outreach Campaign Helps Raise Money for Local Charities

Entrant Company

C-4 Analytics

Category

Advertising (NEW)

Client's Name

Roadshow BMW

Sub-Category

Advertising Campaign

Experience Level

Agency

Our campaign promoted our clients' charitable work while also increasing traffic to their showroom. The campaign reached audiences through multiple media channels using test-drives as an incentive. For every test-drive scheduled, Roadshow BMW would donate $25 to that month's selected charity. Roadshow BMW raised over $72,000 in 2019 for 12 different organizations and charities. This year they have raised an additional $12,000 for January and February alone. Combining creative consistency with the use of multiple channels had a tremendous impact on Roadshow BMW’s charitable donations.


Credits

C-4 Analytics
Monse Fernandez
C-4 Analytics
Kristen O'Connor
C-4 Analytics
Billy Sawyer
2020
Ukraine
grand
winner

Entrant Company

Den Klenkov

Sub Category

Food & Drink

2020
United States
grand
winner

Entrant Company

Morris Animal Foundation

Sub Category

Annual Report

2020
United States
grand
winner
Adrea Rubin Marketing

Entrant Company

Sharkey Advertising

Sub Category

Business to Business

2020
United States
grand
winner

Entrant Company

Attention Span Media

Sub Category

Brand Journalism