2020

NYX Awards - 2020 Silver Winner Winner

Hormel Health Labs Week

Entrant Company

Attention Span Media

Category

Integrated Marketing - Internal Campaign

Client's Name

Hormel Health Labs

Country / Region

United States

Experience Level

Agency

Hormel Foods is a huge company with about 50 individual brands in its portfolio. Despite being one of Hormel’s most successful brands, Hormel Health Labs and it’s mission were not as well known among the internal team as the other brands. It was this challenge that inspired us to create Hormel Health Labs Week. This week-long internal awareness campaign took place at the Hormel Foods Headquarters in Austin, Minnesota, and helped achieve visibility for the brand through several platforms including banners, digital screens, and an in-person Ice cream shop.

Over desserts, the Hormel Health Labs team engaged co-workers face-to-face. These conversations created a new internal understanding of products that are not only delicious but integral in providing nutrition to people in need.

2020
Non-Broadcast
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Entrant Company

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Category

Non-Broadcast - Games / Games Related

Country / Region

United States

2020
Website
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silver
winner

Entrant Company

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Category

Website - Training / Knowledge Base

Country / Region

Australia

2020
Mobile App
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Entrant Company

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Category

Mobile App - GPS / Navigation

Country / Region

United States

2020
Website
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winner
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Entrant Company

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Category

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Country / Region

United States