Turkey   |  2020

KoçSistem Family Time CSR Project

Entrant Company

KoçSistem Bilgi ve IletiSim Hizmetleri A.S

Category

Strategic Communications

Client's Name

Internal Team

Sub-Category

CSR Program

Experience Level

Internal

KoçSistem, intending to create a difference within its sphere of influence as a technology company, has launched the social responsibility project titled “Family Time”, which draws attention to digital screen dependency of children. With its Education Partner Mother Child Education Foundation (ACEV), KoçSistem increases social awareness on “well balanced use of technology” within family. The project proceeds along two main courses. KoçSistem started the #haydikapatalım (let us turn it off) movement as the first step, inviting parents to take Family Time break for no more than one hour from 7 to 8 pm every day. The parents are called upon to turn off all screens and spend time with their children at “screen free” activities during this time within or outside their homes. The screen free activity alternatives for families are listed in the project web site ailesaati.kocsistem.com.tr. Thanks to the cooperation with Hasbro, age appropriate toys were delivered to 60 “influencer” mothers for their children, and games within family are supported. The second aspect of the project is training. The awareness activities are strengthened with the face to face training programs offered through the Mom Support and Dad Support Programs of ACEV. We have reached out to 750 parents through the 94 courses opened in Istanbul and Izmir so far. The number of parents will be 1,330 by June 2020. Also, KoçSistem volunteers provide training to parents on “Secure Use of Internet” and “New Trends in Technology”.


Credits

KoçSistem - Marketing Group Manager
Ziya Özışık
KoçSistem - Digital Marketing and Marketing Communications Manager
Volkan Aytan
KoçSistem - Corporate Communications Manager
Beyza İşler
2020
Hong Kong S.A.R.
grand
winner

Entrant Company

Sino Real Estate Agency Limited

Sub Category

Shopping

2020
Canada
grand
winner

Entrant Company

Rise Agency

Sub Category

Company Branding

2020
Kuwait
grand
winner

Entrant Company

Sarah AlSharhan

Sub Category

Packaging

2020
United States
grand
winner

Entrant Company

C-4 Analytics

Sub Category

Advertising Campaign