United States   |  2020

Adrea Rubin Marketing Website

Entrant Company

Sharkey Advertising

Category

Website

Client's Name

Adrea Rubin Marketing

Sub-Category

Business to Business

Experience Level

Agency

A Direct to Consumer Agency with a Different View, Adrea Rubin Marketing, —certified by the Women’s Business Enterprise National Council as a diversified vendor— provides innovative data-driven solutions that lead to profitable growth. Marketing strategies encompass acquire, retain and retarget customers are accomplished by their “Think Different” approach. Consumer behavior, engagement objectives, and channel preferences as well as Demand Generation tactics, are created for ideal customer engagement strategies. Adrea Rubin nurtures a lasting relationship between consumers and brands while optimizing spend and improved customer engagement. We were hired to create a new Adrea Rubin Marketing logo depicting a modern, forward thinking brand, while keeping the iconic pink and orange branded Adrea Rubin colors. It was also time for a refreshed new website based on the original Different View concept. (www.adrearubin.com) The use of black & white color blocked images is an important feature that are showcased throughout the new Adrea Rubin website. It mimics the black and white dramatic black and white imagery on its sister site, Calibrant Digital, but with the color blocking. It’s important to refresh a company’s web presence by improving the user experience, give a more up-to-date visual appeal and resurface content. Behind the scenes The Adrea Rubin Marketing fonts depict a vibrant personality using a modern serif and san serif typefaces. The multi-facet logo icon showcases personality by visually representing the tenor and tone of the Adrea Rubin brand. This square shape is made up of triangles that depict power, stability, and upward momentum, conveying movement and direction based on where the triangle’s point is facing. As a whole, the facets of this many-sided prism are meant to depicts that Adrea Rubin Marketing embraces all facts of diversity and inclusion—as well as offer a range of services and many features and different perspectives. The play of light on the diamond’s multifaceted surface, are strong layered geometric shapes, and a hard substance, which is the most beautiful and diversified Different View.

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Entrant Company

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Sub Category

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Entrant Company

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Sub Category

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Sub Category

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