2020
Entrant Company
Morris Animal Foundation
Category
Content Marketing & Writing - Content Marketing / Other
Client's Name
Morris Animal Foundation
Country / Region
United States
Experience Level
Internal
“Sea turtles suffering from toxic red tide exposure could benefit from a therapy used to treat human drug overdoses,” was the lead in a September 16, 2019, Morris Animal Foundation press release. The release detailed a Loggerhead Marinelife Center study, which the Foundation is funding, that is testing a treatment that could greatly increase the rates at which turtles are released back into the wild after red tide poisoning.
The primary goal for this release was to succinctly explain how the process works and its superiority to current methods of rehabilitating afflicted sea turtles. Secondarily, we wanted to touch on the treatment’s origins in human medicine, to clear the human body of harmful drugs, like cocaine.
The release performed well, with 65 total stories and a potential circulation of more than 66 million readers. It received a second life after a pitched story in the Miami Herald ran in a dozen other outlets.
Credits
Entrant Company
BURKE Integrated Marketing
Category
Website - Technology / Science
Country / Region
United States
Entrant Company
Attention Span Media
Category
Branded Content - Motion Graphics
Country / Region
United States
Entrant Company
Sino Real Estate Agency Limited
Category
Strategic Communications - Brand Strategy Campaign
Country / Region
Hong Kong SAR
Entrant Company
WAYFARER ENTERTAINMENT
Category
Non-Broadcast - Documentary
Country / Region
United States