2020
Entrant Company
Morris Animal Foundation
Category
Design & Print (NEW) - AD (Campaign)
Client's Name
Country / Region
United States
Experience Level
Internal
Colorado Ballet program advertisements provide a unique opportunity to showcase and create awareness for Morris Animal Foundation. By playing with the idea of animals being in the ballet, a familiar surprise people may recall from Disney’s Fantasia, we’re able to connect our mission to advance the health of animals everywhere to memorable imagery.
Selecting illustration as the medium allows us to create an animal persona – complete with ballet accessories and the emotions of being denied the opportunity to be a prima ballerina – to catch the eye, while flipping the script in the supporting text below. We can’t help Babette become a dancer, but we can help her have a longer, healthier life.
The audience at the ballet is part of our targeted demographic, and a captive audience, so we can guarantee our ad is being enjoyed by all.
Credits
Entrant Company
Zgraya Digital
Category
Website - Business to Business
Country / Region
Ukraine
Entrant Company
C-4 Analytics
Category
Advertising - Advertising Campaign
Country / Region
United States
Entrant Company
Cinecore Motion Pictures GmbH
Category
Commercials / Marketing - Construction
Country / Region
Germany
Entrant Company
Lara Wilkin
Category
Design & Print - Illustration / Infographic
Country / Region
Germany