United States   |  2020

Auditioned for Role Campaign Colorado Ballet Program Ads

Entrant Company

Morris Animal Foundation

Category

Design & Print (NEW)

Client's Name

Sub-Category

AD (Campaign)

Experience Level

Internal

Colorado Ballet program advertisements provide a unique opportunity to showcase and create awareness for Morris Animal Foundation. By playing with the idea of animals being in the ballet, a familiar surprise people may recall from Disney’s Fantasia, we’re able to connect our mission to advance the health of animals everywhere to memorable imagery. Selecting illustration as the medium allows us to create an animal persona – complete with ballet accessories and the emotions of being denied the opportunity to be a prima ballerina – to catch the eye, while flipping the script in the supporting text below. We can’t help Babette become a dancer, but we can help her have a longer, healthier life. The audience at the ballet is part of our targeted demographic, and a captive audience, so we can guarantee our ad is being enjoyed by all.


Credits

Vice President of Marketing & Brand Strategy
Carol Borchert
Associate Creative Director

Nicole Maluso
Graphic Designer
Jozy Klupar

Associate Director of Marketing
Lindsey Washington
Shelflife
Mike Maluso
2020
United States
grand
winner

Entrant Company

Firmseek

Sub Category

Law & Legal Services

2020
United States
grand
winner
Thoughtcloud

Entrant Company

McMillan Creative

Sub Category

Magazine

2020
United States
grand
winner

Entrant Company

Attention Span Media

Sub Category

Brand Journalism

2020
Hong Kong S.A.R.
grand
winner

Entrant Company

Sino Real Estate Agency Limited

Sub Category

Branding Strategy Campaign