2020

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

2020 Thought Leadership Series

Entrant Company

Edelman Financial Engines

Category

Integrated Marketing - Business to Business

Client's Name

Country / Region

United States

Experience Level

Internal

In conjunction with our corporate rebrand, the workplace division of Edelman Financial Engines launched an integrated B2B marketing campaign in 2020 to demonstrate our commitment to improving employee financial wellness through financial education and advice. The campaign emphasized how the pandemic impacts financial behaviors, and that employees want and need financial help during uncertain times. The institutional marketing campaign was centered on a thought leadership series promoted through paid, earned, and owned channels. Through five papers, and their accompanying promotions via press, social and industry media, and proprietary communications, we build the case for more financial help through the workplace. The integrated campaign created brand awareness through media impressions, and increased engagement with industry partners, investment consultants, and large employers - both clients and prospects.

Credits

Director, Institutional Marketing
Bridget Bearden
VP, Workplace Marketing
Tia Padia
Director, Public Relations
Amy Conley
Principal, Institution Marketing Programs, Workplace Innovation
Sam Lordi
Director, Institutional Marketing Channel Delivery
Colleen Cosgrove
Institutional Marketing Manager
Katy Horgan
Founder
Ric Edelman
2020
gold
winner

Entrant Company

VERB Interactive

Category

Integrated Marketing - Business to Business

Country / Region

Canada

2020
gold
winner

Entrant Company

Lara Wilkin

Category

Design & Print (NEW) - Poster (Series)

Country / Region

Germany

2020
gold
winner

Entrant Company

Ronit Plank/And Then Everything Changed podcast

Category

Audio & Podcasts - Audio & Podcasts / Other

Country / Region

United States

2020
gold
winner
Swawek

Entrant Company

IDEA 2

Category

Design & Print (NEW) - Logo

Country / Region

Netherlands