I Am Manduu

As the first FDA-approved electrical muscle stimulation (EMS) training program in the country, Manduu is a personalized fitness program for adults of all ages and fitness levels, providing a full-body workout in 15-minutes. Manduu launched in the U.S. as an unknown brand, a \\\\\\\'too-good to be true\\\\\\\' fitness concept in an already crowded fitness industry. Manduu is a personalized fitness program for adults of all ages and fitness levels, providing a full-body workout in 15-minutes.

A full-service marketing and creative agency headquartered in Nashville, TN, Brand825 was hired to develop a comprehensive brand and marketing strategy for Manduu\\\\\\\'s franchise fitness business model for market expansion across the country. The strategy development process began with creating brand guidelines, standards and best practices that could be executed by the franchisees. Once the brand identity and value proposition had been determined, a Go-to-Market strategy was then created and customized for each market opening based on competitive landscape, client demographics and budget.

Campaign tactics included: website design and development, graphic design, TV/Radio production, social media, outdoor/OOH, print and digital advertising, PR, content and SEO, event marketing, collateral, and media strategy and placement.

Brand825 created the \\\\\\\'I Am Manduu\\\\\\\' campaign to depict the real-life stories of Manduu clients and showcase how Manduu had given them a pathway to healthy living, leaving them feeling strong and empowered and in control of their life.