2020
Entrant Company
New Code
Category
Social Marketing / Communications - Social Campaign
Client's Name
FaceMoji
Country / Region
United States
Experience Level
Agency
The Facemoji keyboard campaign was an integrated marketing campaign promoted during Valentine’s day. The campaign goal is was to raise brand awareness, capture new users, and create fun, engaging content for the launch of the product. To highlight the product feature of customization keyboard background and sticker rain, we organically add those features as part of the story and closely link to the valentine’s holiday atmosphere. Considering the app user demographic is younger, and they are interested in stories of couples and funny content. So we came up with the V’ days prank content combined with ads, shorter-form social media content, and influencer activated content, this allowed the app to be demonstrated much more naturally when incorporated into other forms of entertaining content. The campaign achieved great performance results that the App got Top 7 on both the iOS and Android platforms.
Entrant Company
IDEA 2
Category
Design & Print - Logo
Country / Region
Netherlands
Entrant Company
Attention Span Media
Category
Publications - Employee Publication
Country / Region
United States
Entrant Company
Sextons Creek Productions
Category
Web Based Production - Webmercial
Country / Region
United States
Entrant Company
Miami Ad School Miami, New York and San Francisco
Category
Publications - Publication / Other
Country / Region
United States