2020
Entrant Company
New Code
Category
Social Marketing / Communications - Social Branding Campaign
Client's Name
DH Games
Country / Region
United States
Experience Level
Agency
DH Games and NewCode created a heartwarming integrated marketing campaign for Animal Restaurant’s 1st anniversary, featuring: big YouTube influencer in-game partnerships, a new in-game anniversary event, and a creative viral video.
Animal Restaurant teamed up with Aaron’s Animal, one of the biggest pet-focused accounts on YouTube, to integrate Prince Michael’s image into the game as a secret customer and to engage with users for a limited time. In addition, Aaron’s Animal released a fun video promoting Animal Restaurant at the day of launch and got viral on social media, more than 16 pet social accounts shared the video on their social channels.
The campaign attracted more than 20M impressions and more than 8 million video views, as well as tons of good comments and excitement from the users, helping Animal Restaurant reach another benchmark on their product performance.
Entrant Company
McCoy Advertising
Category
Media Relations / Publicity - Media Relations / Other
Country / Region
United States
Entrant Company
Capital Communications
Category
Content Marketing & Writing - Feature Article
Country / Region
Canada
Entrant Company
TENSHI®
Category
Mobile App - Food & Drink
Country / Region
United States
Entrant Company
PETA
Category
Social Marketing / Communications - Social Public Service & Activism
Country / Region
United States