2020

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

Big Brothers Big Sisters - Mentors Needed

Entrant Company

ASU PR Lab

Category

Media Relations / Publicity - Televison Placement

Client's Name

Big Brothers Big Sisters of Central Arizona

Country / Region

United States

Experience Level

Lecturer

Big Brothers Big Sisters of Central Arizona, a non-profit organization that makes meaningful, professionally supported matches between adult volunteers (“Bigs”) and children (“Littles”), ages 6 through 18, came to the ASU PR Lab with a challenge. They had a long waiting list for young boys in the Valley wanting a male mentor, but not enough mentors to serve the need. Some children were waiting three years. The PR Lab team decided to draft a pitch to the media with a local story angle of a Big and Little success story despite the pandemic and quarantine. The local Fox 10 station interviewed both the Big and Little and shared the story of needing Bigs to serve as mentors to our children. The day of the broadcast, the website inquiries to serve as a mentor hit 4, then 9 then 16 the following days.

Credits

Professor/ASU PR Lab
Lisa Schmidtke
Student/ASU PR Lab
Emily Holdaway
2020
gold
winner

Entrant Company

Attention Span Media

Category

Publications (NEW) - Employee Publication

Country / Region

United States

2020
gold
winner

Entrant Company

Manberg Strategies

Category

Pro Bono - Pro Bono

Country / Region

United States

2020
gold
winner
365 CONNECT

Entrant Company

365 CONNECT

Category

Website - Real Estate

Country / Region

United States

2020
gold
winner

Entrant Company

VERB Interactive

Category

Integrated Marketing - Business to Business

Country / Region

Canada