MobileIron’s Everywhere Enterprise

Over the past year, we’ve seen cloud, mobile devices and our changing work habits make it exponentially more difficult for IT to protect corporate networks. MobileIron (now Ivanti) developed the Everywhere Enterprise theme to illustrate their evolution from a managed endpoint to the center of security - providing enterprises with the security infrastructure they need in a zero trust world. To pave the way for the Everywhere Enterprise message:

MobileIron issued a survey that revealed how C-suite executives are a weak link in mobile device security.

To differentiate MobileIron’s new phishing protection product and highlight the less common attacks that can put users at risk, the MobileIron team tempted media and influencers with hand-delivered sugar cookies bearing a QR code iced onto their surface but with no note or explanation. The team relied on the curiosity of recipients who could scan the code through the cookies’ packaging and, after doing so, got directed to a landing page explaining the risks of following links (and QR codes) from an unknown source.

The page also offered one-click booking for follow-up briefings, and extended to social media, with scannable ‘virtual cookies’ shared via Twitter cards.

The team arranged media opportunities on mobility-related topics like 5G, BYOD, and election security to further amplify MobileIron’s Everywhere Enterprise. This resulted in +100 articles over the span of 2020, including mentions in Business Insider, Wall Street Journal, Forbes, and BBC.

MobileIron’s ability to enable and secure the Everywhere Enterprise has helped the company see business impact. MobileIron announced their Q2 earnings, which included total revenue of $58.9 million, up 16% despite reports that security spending would go down. With the Phishing for Cookies campaign, MobileIron saw a 25% increase in product trials from June (when the campaign launched) to July, representing the highest period of the quarter by 66.7%. The company also saw a 43% increase in new Annual Recurring Revenue Pipeline from the prior period, up from $820k to $1.18M since the campaign launched.

In September of 2020, MobileIron announced that it had been acquired by Ivanti.