Introducing the NYX Video Awards Expert Jury Panel

The NYX Awards jury panel is composed of highly respected and experienced creatives who have distinguished themselves as the best in their field. Their diverse knowledge in all fields and disciplines can help to separate the great from the good, bringing their wisdom to the table.

It is with great gratitude and honor that we thank the Jury Panel for dedicating their time, knowledge and hard work to adjudicate at the highest level. This award would not be possible without this group of creative professionals’ commitment and enthusiasm.

United Kingdom

Samantha Fay

SVP Global Brand Strategy, Guinness World Records

Sam is responsible for Guinness World Records' global brand strategy, new product development, strategic partnerships and also heads up the innovation division, The Records Lab. She develops creative campaigns with top agencies and brands all over the world to take the world's best-known brands to new, record-breaking heights! Her favourite moments over the years have included presenting Michael Jackson with his certificates, meeting the Queen and sharing the lawn at the White House with Michelle Obama. Sam is an experienced keynote speaker and in the last 12 months has delivered sessions at various prestigious industry events including Cannes Lions, Spikes Asia, Festival of Marketing, Chief Marketing Officer Europe Summit, Chief Strategy Officer Summit New York, and the China International Advertising Festival. She is also a regular on judging panels and sits on the jury for the European Sponsorship Awards, UK Public Service Sector Awards, PR Moment Awards, Creativepool Awards and the Brand Film Festival.


Daniel da Hora

Founder, Chief Creative Officer, DH,LO Creative Boutique

Considered one of the most important creatives of his generation, Daniel da Hora is a multi-awarded creative with 20 years of experience in the industry. He built successful regional and national cases for brands such as Apple, Carrier, Castrol, Honda, GM, and others. He majored in Graphic Design, with postgraduate (Master's / Doctorate) in Communication and Semiotics. Daniel is an awarded speaker and member of the jury at several global creativity festivals, such as Cannes Lions; Clio Awards, New York Festivals, London International Awards, A-Design Awards, Cristal Festival, El Ojo de Iberoamerica, among many others. Named one of the "Ten most influential creatives in Brazil in 2009" by AdvertLatina. In 2014, Daniel was named by the Brazilian media as the "Brazilian creative that most attended to creativity juries in the early 21st Century" and was appointed the "Number 1 Creative Juror of the World in 2015" by The NextGag Magazine. He is also a member of The International Academy of Digital Arts and Sciences (iADAS), The Academy of Interactive & Visual Arts (AIVA), and Art Director's Club (NY/USA). In 2016, he was named by Creativepool as the TOP 3 Creative Directors of the world.

United States

Jonathan Winbush

Motion Graphic/VR Artist, Winbush Design & Animation

Since 2006, Jonathan Winbush has been working in motion graphics on many high profile properties for studios such as Marvel, DC Comics, Warner Bros, Hasbro, Happy Madison, Discovery Channel, History Channel, and many more. In 2011 he was rated as one of the top 25 artists in Hollywood by Inferno development and went on to win many awards (Promax BDA, Bafta, Tellys, and Pixie awards). Jonathan's work has also been recognized in publications such as Advanced Photoshop Magazine, HDRI 3D Magazine, Computer Arts Magazine, and several Art Institute brochures. Over the past several years, Jonathan has also done public speaking engagements for the Art Institute, Siggraph, The Rant Room Podcast as well as put on free workshops for orphaned and homeless kids through the Create Now Foundation. In 2012, Jonathan moved to South Orange County to start his own boutique in motion graphics but also began to experiment with virtual reality after being invited by Oculus to check out their hardware in its early stages.


Birger Linke

Global Group Creative Director, MindChamps

With two decades in the industry, Birger has worked on both, agency and client side, as a creative and marketeer for Peter Schmidt Group, Springer & Jacoby, Saatchi & Saatchi, JWT, Leo Burnett, BBDO Interone, DMG, set up TBWAVietnam, is partner in two start ups, and currently the Global Group Creative Director at MindChamps - the company leading the revolution in education. Working across disciplines, incl. advertising, digital, and (interior) design, Birger has won more than 120 national and international awards, incl. Gold at Cannes, the first ever D&AD for Vietnam, was named most awarded DM creative in Asia, "hottest" creative in Vietnam, and ranked in the Top 100 of “Hottest Creatives in Asia”. Birger's “TransMariner” campaign for the Republic of Singapore Navy was ranked No.4 in the world (Won Report), his Coke "Olympic Beat" campaign garnered 400 Million views within the first month on air. He created the world's first WeChat ad for BMW, helped make Saatchi & Saatchi Singapore the most awarded direct marketing agency in the world, and TBWAVietnam the most awarded agency in the country. Birger became a member of the advisory council of the University of Economics, Ho Chi Minh City. Birger is a member of D&AD and The Design Society. He was a judge at London International, New York Festival, Adfest, Award, Young Guns, Pinasthika, AdStars, Golden Bell, Vega Digital Awards, Chillies and Creative Circle Awards. In his free time, Birger lectures and speaks across Asia on marketing and advertising, and works on design projects. He holds a Private Pilot License.


Sam De Win

Creative Director, Prophets Belgium

Sam started his career almost 18 years ago as a copywriter for agencies like Euro RSCG United, Y&R and BBDO. During this period he made some remarkable campaigns in Belgium. At Y&R, he and his Art Director came up with Devos & Lemmens, 2 guys promoting sauces for the company Devos Lemmens in some hilarious radio-commercials. Every year new commercials are added to this very popular saga that's already running for more than 15 years! He also wrote the copy of one of the most popular Belgian tv-commercials for Belgacom whilst working at BBDO - "Who took my badges" - where he used a mixture of English and Flemish and invented: Flenglish. It resulted in some very popular quotes. You can still hear people yelling: "Helaba, sebiet no koffiekoeken for you!". He then became Executive Creative Director at Ogilvy Brussels. This resulted in some strong creative work and the first ever Cannes Lion for Ogilvy Brussels! After 3 and a half years he took on a new challenging role as Executive Creative Director at Serviceplan Benelux. After one and a half year and a lot of awards he chose to become Creative Director at Make Lemonade. His portfolio includes TV, print, radio, interactive, direct & social content for clients such as Devos Lemmens, Volvo, Mercedes, Amnesty International, Pepsi, Belgacom, European Parliament, KBC, ING, and many many others. He has won several awards made of metal, wood, and paper at CCB, NY Festivals, Cannes Lions, OneShow, Eurobest, Effie, Epica. He loves his bicycle(s), girlfriend, daughters, music, and wine. Not necessarily in that order.

United States

Anthony Wiktor

Principal and Creative Director, Ad Victorem

Anthony Wiktor is the Principal and Creative Director of Ad Victorem, a design strategy and branding agency, where he is responsible for developing and executing winning creative campaigns, websites and digital designs. Anthony has over a decade of award-winning experience in website design and has worked on projects across a diverse set of industries - from entertainment to consumer products to hospitality to technology. Some of his most notable clients include FOX, ESPN, Nestle and W Hotels. He holds degrees in design from Columbia College Chicago and Woodbury University, and a Certificate in Marketing, Advertising & Branding from UCLA. Anthony is also a frequent lecturer at USC's Annenberg School for Communication & Journalism and serves on the board of the Los Angeles Chapter of AIGA. In addition to his diverse and experienced background, Anthony mentors multiple young designers. He is known to be patient and pedagogic, he has an incredible eye for detail. Because of his background, skills and experience in the industry, Anthony Wiktor would be an excellent judge for Digital website design.

United States

Tracey Miner

Executive Producer, Miner Productions

Tracey Miner has been in the advertising industry and then corporate event production business for 30+ years. He supports Silicon Valley Corporations currently and have an eye for what is new, edgy, and ground breaking in a world that lives quarter to quarter. After a hard-earned grounding in the advertising fields in NY and event fields in the California Bay Area, Tracy Miner founded Miner Productions. Now a 30-year-old Nevada based corporation, MinerPro has a proud history of producing live corporate events & video projects for some of the world's most notable corporations while also helping start ups get off the ground. He currently serves as a judge for Telly and Aurora awards.


Jurij Plavnik

Creative Director, F4F Creative Factory

Jurij Plavnik is the founder and CEO Creative Director of F4F Creative Factory, Italy. With 20 years of experience and passion for branding, graphic design, web design and advertising, he has worked with international clients like Castelli Cycling, Lumberjack, Calzedonia, Spalding, and so on. Jurij received multiple international awards like the Italy Web Award, Mediastars (where he participated as a juror), Davey Awards and WebAwards.


Leandro Peixoto

Art Director, Infinit

Leandro (aka Leopat Magnus) is a self-taught Designer & Maker from Lisbon. Founder & Art Director at INFINIT, Design Lead at GadRing, Smatch and member of the AWWWARDS jury. With over 12 years work experience he worked with some pretty great people at some pretty awesome companies. He also spend about 3 months a year working on self-initiated projects.


Markus Pargfrieder

CEO, Responsive Spaces

Markus is part of the digital and creative industry for almost 20 years. The majority of those years he spent at Netural, one of the leading digital agencies in Austria. After more than 5 years as Head of Multimedia Lab, Netural and he decided to co-found Responsive Spaces and to take all know-how and experience and focus it towards the edge between analog places and digital worlds. Therefore, exhibitions, trade shows, and events are their natural habitat, as well as any other scenario, where unique space is dedicated to a purpose and a story or message. More often than not, those stories can be propelled through the usage of the right dose of technology, preferably in an interactive and immersive way. Being an 18-year veteran in technologically and digitally driven communication in terms of brand and product messages, Markus has a very strong focus on the thing that still matters the most: the story. At Responsive Spaces, he feels one of his main obligations, that they only use technology to propel stories to otherwise unreachable heights and never the other way around. Therefore his answer to the question, which categories he is qualified the most for is a little bit different: creative projects that are somehow based upon or feature technology and digital possibilities are the ones, where he would feel to be a great fit as a judge.

Czech Republic

Klaus Sommer Paulsen

CEO Creative Director, AdventureLAB

Klaus Sommer Paulsen is an award-winner with more than 20 years of experience and a regular judge with the Web Marketing Association's Web Awards. He has numerous judging experience from various International and national awards, and has been awarded an associate membership with IADAS, signifying him as a regular judge with Webby Awards and Lovie Awards.

United States

Keisha Salmon

Director, Communications & Audience Development, American Documentary

Having worked with nonprofit and for-profit companies across many different industries for 9 years, Keisha has often been tasked with developing and refining the creative process behind various marketing and communications engagement initiatives. For over 15 years she has used her experience in marketing, communications and advertising to create meaningful and strategic campaigns that elevate the branding of any product, service or organization as a whole. Those experiences, which include a lengthy history of her own successes and learning curves help her to identify creative elements that are most impactful.


Masanori Eto

Creative Director, ADBRAIN Inc.

At the beginning, he had worked on advertising. After, he had developed the Package Design business by oneself. And, he has worked on the package design for over a quarter century. Now, he is the Creative Director of Package Division at ADBRAIN, and working for many Japanese brands and Global brands to Japan. Masanori is Board member of Japan Package Design Association (JPDA). He is the Director of Public relation, and Regional development by design, and international exchange about Package design, and he has been teaching about package design and branding for some Art schools and College in Japan (Tokyo, Sendai, and Tottori) and China (Beijing and Shanghai). His next challenge is the management of the Asia Student Package design Competition 2016 (ASPaC). In addition, he participates as a jury for some international design awards, A' Design Awards and Competition (2014.2015.2016), The Vertex Awards for retail brands (2015.2016), The Dieline Awards (2015.2016), and Kiev International Advertising Festival (2015).


Taejay Lee

Partner / Creative Director, The Headliners

Taejay is a digital native who got his professional start in the gaming industry in Korea, his homeland. During his time with the game maker Min Communications, he helped commercialising 3D MMORPG game globally and launched an international game tournament show across 8 countries. His creative wanderlust then took him to a variety of places such as Bangkok, London, and Amsterdam at shops like FCB, Saatchi & Saatchi, Nomads, and THEY where he honed his skills in advertising that won client's hearts and awards. He has conducted an orchestra with animals, made people to taste a cracker with ears, turned every gamer into Leo Messi, crafted an art with a vacuum cleaner, and built a hoverboard racing circuit at the F1 Monaco GP along the way. At home TJ dedicates himself to cooking Korean BBQ for his Spanish wife and Scottish Terrier, and nurturing a love for Kimchi in anyone who shows an interest on fermented spicy food.


Alex Tan

Co-Managing Director, Nokua Design

Alex is the Co-Managing Director at Nokua Design, an award-winning agency, with more than 10 years of experience in both advertising agencies and in-house teams in various roles, including design, art direction, and creative direction. As a Co-Managing Director & Creative Director, Alex has created successful initiatives for international brands such as Walt Disney Licensee, Dreamworks Production Licensee, Herbalife, Nu Skin, Cartivia, Avon, Singapore Expo, MPH Bookstores, Garnier etc. Alex is also responsible for company strategy, creative vision, and user experience. He works directly with clients to leverage concept and idea in order to create meaningful experiences designed that inspire and improve clients' brand and peoples' lives. Alex brings his passion for design to Nokua Design's office by creating a work environment that fosters collaboration and personal growth, and a culture that celebrates a healthy work/play balance. With a focus on creative design, his goal is to create work that is not only beautiful to look at but produces the results a client needs.


Philipp Nottelmann

Visual Designer, N+ DESIGN

Philipp is a freelance Designer, running his own studio in North Germany's beautiful harbor city Hamburg. His career started at the award-winning agency Hi-ReS! and took him into several creative fields of the industry. He gained knowledge about Animation, Photography and Film at the Post Production Optix, developed digital campaigns and applications at deepblue networks and eventually learned the essence of classic advertising at JungvonMatt in Beijing, China. After coming back from China with a new global perspective Philipp decided to start a business on his own and to offer his skills to brands, creative agencies as well as local businesses. Over the recent years, he worked with a diverse range of clients like Mercedes, Smart, BMW, Volkswagen, Jagermeister, Red Bull, Tuborg, Haribo, Ferrero, Micros, Swatch, Siemens, Henkel, and P&G. Philipp is a Conceptual Designer and loves interdisciplinary working, learning new skills and to network. He always tries to challenge the status quo and his work is best described as transforming ideas into visuals and vice versa.

United States

DJ Summitt

Motion Designer, Hewlett Packard Enterprise

DJ Summitt is an award-winning Art Director and Founder, Motion Designer of Summitt FilmWorks in San Diego, CA. Sitting at the juncture of generations and the edge of nations, DJ fuses bleeding-edge techniques, proven design theory, meticulous process, international experience, and a heaping dose of the x-factor to help his clients' projects and products leap out of the screen and into the audience's lifestyle.


Saswata Das

Founder Director, Almond Branding

Saswata Das has a rare combination of business logic and creative flair. His strong foundation in Marketing coupled with decade of experience leading Design agencies has given him the skillset to objectively judge a subjective piece of design or creative - being able to differentiate between what only looks good vs what works good for the consumer or TG or the market. He has worked with established brands as well as startups across markets with enriched experience of creating brands, leading teams and growing businesses. While on the journey of helping companies in launching new brands, revamping existing brands, defining categories and achieving business growth, he developed the expertise in Brand Creation, Positioning, Brand Architecture and Strategic Design Consultancy. Being an alumnus of Mudra Institute of Communications, Ahmedabad (MICA), he possesses strong foundations in creative advertising, design, PR, an eye for good branded content and have kept himself abreast with the latest trends in this field through blogs, journals and events. Saswata Das is capable of judging not only traditional forms like print and films and photography but also newer media and social media campaigns.


Claudia Goergen

Managing Director, FILMUNIQUE Medienproduktion

Claudia Goergen is the managing director of FILMUNIQUE Medienproduktion GmbH and has already worked in and for many different media in her professional career. She has many years of relevant professional experience in the field of public relations, web and film and worked as a person in charge within companies as well as a creative for companies. Claudia is able to perceive the strength of a campaign, but also the deficiencies when it comes to viability or reaching the intended target groups.


Ronn Lee

Creative Director, BEAMY

Ronn possesses more than 16 years of knowledge and expertise in leading design and branding programmes across the Food and Beverage, Lifestyle, Real Estate, and Hospitality sectors. A fearless pioneer, she moved to Shanghai to work as Senior Art Director in advertising and branding agencies, and eventually started her own creative agency to capitalize on China's burgeoning market potential for brand creation and design services. To date, her award-winning agency BEAMY has worked with a wide array of clients ranging from distinguished MNCs to independent start-ups. Prior to Shanghai, she worked as an Art Director in Tokyo. Her experience in Singapore, Japan, and China has exposed her to vastly different working cultures and design sensibilities.


Joe Hui

Project Manager, 1Design.World

Passionate about design and digital technology. A graduate of University Tunku Abdul Rahman (UTAR), Joe has over 5 years of experience crafting strategy, creative direction and project management for global clients including Herbalife (U.S), ABB (Switzerland), Ice Watch (Belgium), Monier (Luxembourg) and IPA (Australia), Celestial Pictures (Hong Kong) & Cocomas (Indonesia). Joe is enthusiastic about motivating and mentoring team members and tapping into the essence of creative passion that lies at the heart of every visionary. He is committed to staying on the forefront of the latest trends and emerging technologies, and continues to expand and evolve his capabilities based on the changing needs of the industry and his passion for innovation.



Senior Creative Art Director, Creacional/AAG CARAT

Through his career he's had the opportunity of working in some of Ecuador's top agencies such as Maruri Grey, Norlop JWT, Lowe and Y&R. Always aware of the need to acquire different perspectives to expand his knowledge about the advertising industry he worked as an intern in top agencies Agulla & Baccetti, Y&R (Argentina) and Grey Brasil. Jimmy's creative portfolio includes some recognitions and awards in both national and international festivals, such as New York Festivals, El Ojo de Iberoamerica, Condor de Oro, Festival del Caribe, Diario El Comercio, among others. Has had several publications of his work and interviews in diverse advertising and design sites like Latinspots, Abduzeedo and Fubiz Recently in 2016 he had the honor of being invited by The One Club to participate as a Mentor on the Creative Bootcamp New York hosted by Wunderman & Creative Bootcamp London hosted by Wieden + Kennedy, and chosen to be part of preliminary jurys on Adstars Festival in Korea. As also it represents Jury in FEPI Festival Independiente de Publicidad. This year Jimmy was confirmed like Grand Jury on New York Festivals, Chief Jury on Luxury advertising Awards, Grand jury on Muse Awards, Mentor & Jury on Adobe Design Awards and Preliminary Jury on Cresta International Awards in New York. At the present time he works as a Senior Creative Art Director in Creacional AAG, On line Academic 3D teacher in Crehana creativity school, Academic Mentor on Bendita carpeta Argentina.