2018
Hilton Head Island—RBC Heritage
Entrant Company
VERB Interactive
Category
Marketing Effectiveness - Branding Strategy Campaign
Client's Name
Hilton Head Island
Country / Region
Canada
Experience Level
2018 marked the 50th anniversary of the annual RBC Heritage, Presented by Boeing. To celebrate this milestone, VERB and Hilton Head Island collaborated on a campaign to promote the event.
The primary goal of our campaign was to increase awareness and interest in the RBC Heritage tournament as a tourist attraction:
Referrals to Campaign: 16K
Partner Referrals: 3.5K
Instagram Impressions: 107,845
Instagram Engagements: 16,582
Twitter Impressions: 522% increase
Twitter Engagements: 486% increase
Credits
Entrant Company
All Rise Say No To Cyber Abuse
Category
Video Production / Digital Creation / Video for Web (Series / Campaign) - Nonprofit
Country / Region
Australia
Entrant Company
Creaxis Design Pte ltd
Category
Marketing / Promotion Materials - Other
Country / Region
Singapore
Entrant Company
Microsoft
Category
Video Production / Digital Creation / Video for Web - Special Effects/Animation
Country / Region
United States
Entrant Company
Clever Creative
Category
Integrated Campaign - Promotional / Branding
Country / Region
United States