MAVRIK AR

Callaway Golf used Artificial Intelligence and Machine Learning to create the new MAVRIK line of drivers, fairway woods, hybrids and irons. This tech influenced approach to a clubhead design and prototyping inspired the marketing team to tap into the power of AR (Augmented Reality) to demonstrate the new features and designs of the MAVRIK line. Golfers are looking for anything that will help them in the game, like gaining distance on their drive. So using AR was necessary to actually show the customer what changes were made within the head of the club.

Visualizing Product Features through the Power of AR

The new MAVRIK line needed to visualize the A.I. and Machine Learning results in an easy and intuitive way to the customer. The AR experience showcases the two main MAVRIK lines.

TAKE THE MAVRIK CHALLENGE – In-Store Product Launch and Customer Activations

AR was integrated to support the product launch in over 1,200 stores where golfers shop – in-store signage and promotions were part of the product release. We utilized QR-Codes and messaging at various touchpoints in the store. POS signage at the front of the store entrance showcased the MAVRIK product along with the Trade-In Bonus promotion and a QR-Code marker on all of the promotional materials

AR Promotion – No App Needed

The Groove Jones team leveraged the latest in WebAR technology to create the experience. Customers were instructed to scan a QR-Code to activate the AR. Custom designed QR-Codes were created with the look and feel of the MAVRIK messaging and tone. By scanning the QR-Code with your camera, it easily takes the customer to the experience. After activating the web page, the customer can then place an oversized 3d view of the MAVRIK Driver. An animation displays the driver with 4 interactive hot spots that can be activated by tapping on them. When tapped, an animation helps visualize the interior of the driver’s head and gives the customer a view of the A.I. designed features. The customer has controls to rotate, flip, and take photos of the driver’s head.