2021

NYX Awards - 2021 Silver Winner Winner

Hemos Entrado A Tu Cancha

Entrant Company

The MRN Agency

Category

Design & Print - Billboard

Client's Name

AT&T Mexico

Country / Region

United States

Experience Level

Agency

We parlayed our relationship with AT&T US to become agency of record with wireless giant AT&T Mexico to launch a first of its kind Grassroots Marketing / Drive to Retail Strategy along with their entire sponsorship evaluation portfolio. The campaign “Hemos Entrado a Tu Cancha” is rooted in the insight that 71% of Mexican consumers are more likely to support a brand that invested in their community during the pandemic. As such, we developed a program that supports impacted local small business owners and shoppers alike across Mexico. While things begin to normalize, AT&T is demonstrating their support by partnering with business owners and helping businesses rebuild and reopen. The goal of the campaign is to demonstrate that the real superstars are the community members themselves, and AT&T has entered their field to support and cheer them on together, down to the neighborhood level. MRN leveraged AT&T’s sponsorship of the Mexican National Soccer team and superstar athlete Memo Ochoa. The campaign assets include a social media CTA, drive to retail sweepstakes, at-retail event, OOH, branded vehicles, and brand ambassador field marketing. To-date the campaign has resulted in over 2M impressions, 250K one-to-one engagements, 1.1M social media impressions to date, and 160 incremental sales as well as a +10% lift in retail traffic.

Credits

Alex Barron
Paulo Martinez
Phil Ragland
Jennifer Burgos
Jessica Rendon
Jason Kennedy
Rebecca Nunez
2021
Social Marketing / Communications
NYX Awards 2021 Winner - A Reimagined Bike to Work Week
silver
winner

Entrant Company

Preferred Employers Insurance

Category

Social Marketing / Communications - Social Public Service & Activism

Country / Region

United States

2021
Marketing Effectiveness
NYX Awards 2021 Winner - 1.8M new subscribers to mobile operator’s streaming service
silver
winner

Entrant Company

Upstream

Category

Marketing Effectiveness - Mobile Campaign

Country / Region

United Kingdom

2021
Student Submission
NYX Awards 2021 Winner - Syrup Therapy
silver
winner

Entrant Company

Miami Ad School Europe

Category

Student Submission - Media Relations / Publicity

Country / Region

Bulgaria

2021
Broadcast / Television
NYX Awards 2021 Winner - for the love of life
silver
winner

Entrant Company

Parnaso

Category

Broadcast / Television - Broadcast / Television / Other

Country / Region

Spain