South Africa   |  2022

NYX Video Awards - Gold Winner Winner

Instead, We Feel | eMoyo Brand Video

Entrant Company

Magnetic Creative

Category

Commercial & Marketing

Client's Name

eMoyo

Sub-Category

Branding

By 2050 nearly 2.5 billion people are projected to have some degree of hearing loss (World Health Organisation, 2021) As human beings, a sense of belonging is one of our deepest intrinsic needs. Sadly, hearing loss (the most common disabling condition worldwide) deprives millions of this vital assurance. A 2018 World Health Organisation global estimate has indicated that 460 million people worldwide (approximately 5% of the world’s population) live with disabling hearing loss. Of these, around 7% are children. Tragically, undiagnosed or late-diagnosed childhood hearing loss poses devastating consequences. Not just for language development, but also for emotional and social development, mental health, relationships, educational opportunities and achievement and, later in life, an individual's economic contribution to society. With our video, we not only introduce eMoyo as a compassionate brand committed to bringing high-quality healthcare to those who otherwise would not have had access to it. We also creatively demonstrate how access to high-quality healthcare, in the form of eMoyo’s portable med-tech solutions, can assist healthcare workers to work smarter, faster and more affordably while increasing patient reach and enhancing patient care. Most importantly, we convey how clinicians and philanthropists can utilise eMoyo’s revolutionary, state-of-the-art medical technology to reach more patients to detect and treat hearing loss earlier, empowering patients to reach their full potential and truly thrive regardless of economic status or geographical location.


Credits

Art Director
Eugene Bredenkamp
Director of Video
Emile Fick
Account Manager
Melissa Tuck
Producer
Lee-Ann Visser
Videographer
Noël Scholtz
Copywriter
Riana Wiechers
2022
United States
gold
winner
Cleveland Clinic

Entrant Company

Warner Media - Courageous Studios

Sub Category

Public Relations

2022
Austria
gold
winner
A1 Telekom Austria AG

Entrant Company

COPE Content Performance Group

Sub Category

Information Technology (IT)

2022
United States
gold
winner
Providence

Entrant Company

Warner Media - Courageous Studios

Sub Category

Business-to-Consumer

2022
United Kingdom
gold
winner

Entrant Company

Cinema8

Sub Category

2D Animation (NEW)