At a time when sending the kids back to school brought new questions and challenges, we helped our long-time partners, Wegmans, to emphasize our common humanity, love of family, and hope for the future. Wegmans plays an essential role in our everyday lives, in our happiness, and in our connection to the ones we love. So, instead of just shooting a bunch of food, we embodied these things in a child’s longing to play music with her schoolmates.