Germany   |  2022

NYX Video Awards - Gold Winner Winner

PEACE OF MIND

Entrant Company

FINAL FRAME GmbH

Category

Commercial & Marketing

Client's Name

Cloud of Legacy

Sub-Category

Marketing / Advertising / Others___

Storyline: Peace of Mind is the title of the launch film of the German Start-up Cloud of Legacy and describes the product's added value for its users in three interpersonal vignettes. The first vignette describes the relationship of a married couple and starts with Claire watching a last video message from her deceased husband Frank. In the second vignette, a mother reads to her children a letter from their deceased grandmother, who is unable to leave material things to her children and grandchildren, but she left the secret recipe of her apple strudel. The third vignette tells the story of two brothers. The younger brother receives a final voice message from his older brother, which he uploaded to the Cloud of Legacy before leaving to a military operation in case something goes wrong. The Product: All three vignettes illustrate the importance of such a last message for the relatives in a rather emotional and empathetic way. The Cloud of Legacy provides this opportunity to its customers. The subscriber can prepare both one's informative but also emotional legacy while still alive. In this way, unpleasant, unanswered questions can be avoided, so that the relatives can grieve in peace and initiate all organizational steps for the funeral of their beloved ones. At a very early stage of creating the film concept it got clear to us that the camera has to be rotating in a circle around the protagonists at all times. Visual Approach: The camera circles around the protagonists from beginning to end. Alternating between the living and the deceased. This gives the viewer the feeling of an infinite rotation. On the one hand, this rotation is symbolic of the cycle of life, and on the other hand, the circular movement picks up on the double infinity sign in the Cloud of Legacy logo. Cloud of Legacy the film was shot in only two days in two locations with a tiny crew. Nevertheless it was our aim to achieve a high production value and to create a memorable film.


Credits

Creative Director
David Kunac
Director
Patrick Hoffmann
Director of Photography
Andre Doebert
1 AC
Aaron Schromm
Talent
Laura Egger
Talent
Nicky Laungani
Talent
Dimitri Abold
Editor
Andre Doebert
Colorist
Johannes Andrasch
Sound Design
Robert Miller
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Sub Category

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Sub Category

2D Animation (NEW)

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Entrant Company

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Sub Category

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Personal Conceptual Design Works (3d)

Entrant Company

National Taipei University of Technology, IXD

Sub Category

Character Design (NEW)