THE REAL INNOVATORS

The Real Innovators shows the people at DAW who are responsible for the innovations within the company.DAW is a family business that produces paints, coatings and insulating materials in the 5th generation, and does so in a very sustainable way. Our vision was to give the otherwise rather conservative company a fresh look. We came up with the idea of filming the main part of the movie from a point-of-view perspective in order to give the imaginary a signature look and additional dynamic. This was an incredible feat for cameraman Andre Döbert, who had to carry a specially designed helmet-mounted camera with a battery weighing a total of 15Kg for 10 hours over three days of shooting. Andre had to do a special work out prior to the shoot and got massage treatments at the end of the day. Andre also had to learn and perform tasks that are usually performed by DAW employees. This gives the viewer the impression of doing the actions themselves, just like in a video game. The film serves both as an employer branding tool and as a recruiting film to attract new employees to the company. The film was translated in numerous languages and boosted up significantly application figures after launching the film last autumn.