2022

NYX Video Awards - Silver Winner Winner

Eat more consciously

Entrant Company

Family AG

Category

Commercial & Marketing - Food & Beverage

Client's Name

Farmy AG

Country / Region

Switzerland

Farmy sells products from more than 1200 food producers in Switzerland. The selection includes a wide variety of organic fruits and vegetables, an impressive cheese assortment from local dairies, and one of the nations’ largest selections of meat in best butcher quality. Through excellent logistics, Farmy delivers products incomparably fresh, low-emission and fast - directly from farm to the customer's table. Deliveries are free of charge in metropolitan areas thanks to Farmy’s own fleet of eco-friendly electric delivery trucks. Under the guiding principle "Eat more consciously", Farmy's USP was perfectly staged with authentic footage from local farms and by asking the question “Do you know what’s in your food?”. With that, the campaign accomplished to drive awareness of regional products and make consumers think about their food choices. Campaign channels included OOH billboards, social media and local movie theaters.

Credits

Claudio Catrambone
Executive Creative Director
Svenja Hässig
Account Director
Bubbles&Sons AG
Production
Marc Ambühl
Director of Photography
Marc Ambühl
Post Production
Mery Wunderlin
Post Production
2022
silver
winner
Personal Works

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Sub Category

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