2022
Entrant Company
Ashworth Creative
Category
Advertising - Catalog (NEW)
Client's Name
Harney & Sons Fine Teas
Country / Region
United States
Experience Level
Agency
Each year, Ashworth Creative is commissioned by Harney & Sons Fine Teas to create an extensive informational mail-order catalog to excite and motivate customers to try and purchase from among Harney’s more than 300 pure teas, flavored and blended teas, herbal tisanes, hemp products, and bottled drinks. The intention is for the catalog to have sufficient interest and content to encourage its audience to keep it around and refer to it over time - we tend to call it a magalog. In the hope that Covid-19’s grip will wane, but having awareness of the stress that many people have endured, it was decided to create a catalog in 2021 that was more emotional, using the theme: “The Things We Share Over Tea.” The catalog is an intensive process requiring several months of preparation. Those who receive it love it passionately and both Harney & Sons and Ashworth Creative truly enjoy the challenge of maintaining the high standards over 64 pages.
Credits
Entrant Company
Drawn
Category
Strategic Campaign - Interactive Brand Experience
Country / Region
United States
Entrant Company
European Parliament, IDEA_Int.Comm Unit Office of Secretary-General
Category
Video/ Film / Web Based Productions - Public Interest / Awareness
Country / Region
Belgium
Entrant Company
COPE Content Performance Group
Category
Video/ Film / Web Based Productions - Health & Wellness
Country / Region
Austria
Entrant Company
Intuit QuickBooks
Category
Social Media - Social Educational
Country / Region
United Kingdom