Cheers to the gamers.

Experience something together. Spend time together. That is what stands behind the claim "Feldschlösschen connects" of the Swiss cult brewery. This basic idea is also reflected in the world of social gaming. With the new communicative platform, Feldschlösschen wants to become the beer that accompanies players in their unforgettable game moments with their clan. Feldschlösschen celebrates gamers and their passion with “Cheers to the Gamers”. The aim is not to put the brand as a product in the foreground, but to clarify the mission and to express the honest respect for the gaming culture. The dedicated advertising campaign developed by Family is shown in particular on streaming platforms and therefore only uses gaming terminology when addressing the target group. The digital campaign can be seen on all target group-relevant channels - including Youtube, TAM! and various other online platforms.