Switzerland   |  2022

NYX Video Awards - Silver Winner Winner

Cheers to the gamers.

Entrant Company

Family AG

Category

Commercial & Marketing

Client's Name

Feldschlösschen (Carlsberg Group)

Sub-Category

Food & Beverage

Experience something together. Spend time together. That is what stands behind the claim "Feldschlösschen connects" of the Swiss cult brewery. This basic idea is also reflected in the world of social gaming. With the new communicative platform, Feldschlösschen wants to become the beer that accompanies players in their unforgettable game moments with their clan. Feldschlösschen celebrates gamers and their passion with “Cheers to the Gamers”. The aim is not to put the brand as a product in the foreground, but to clarify the mission and to express the honest respect for the gaming culture. The dedicated advertising campaign developed by Family is shown in particular on streaming platforms and therefore only uses gaming terminology when addressing the target group. The digital campaign can be seen on all target group-relevant channels - including Youtube, TAM! and various other online platforms.


Credits

Claudio Catrambone
Executive Creative Director
Corinne Schneider
Account Director
Cyber
Production Company
Milos Marjanovic
Head of Production
Marc Gallifa Giraldo
Director
Luka Trajkovic
Head of Photography
Marc Ambühl
Editor
Severin Binkert
Art Director
Mery Wunderlin
Art Director
Spacetrain
Sound Design
2022
United Kingdom
silver
winner

Entrant Company

Cinema8

Sub Category

2D Animation (NEW)

2022
United States
silver
winner

Entrant Company

Sparq Designs

Sub Category

Humor

2022
United States
silver
winner

Entrant Company

Supportworks

Sub Category

Visual Effects

2022
United States
silver
winner
Tom, Dick & Harry Creative

Entrant Company

Co-Founder, Partner

Sub Category

Self Promotion