Switzerland   |  2022

NYX Video Awards - Gold Winner Winner

Cheers to the gamers.

Entrant Company

Family AG

Category

Commercial & Marketing

Client's Name

Feldschlösschen (Carlsberg Group)

Sub-Category

Games / Games Related

Experience something together. Spend time together. That is what stands behind the claim "Feldschlösschen connects" of the Swiss cult brewery. This basic idea is also reflected in the world of social gaming. With the new communicative platform, Feldschlösschen wants to become the beer that accompanies players in their unforgettable game moments with their clan. Feldschlösschen celebrates gamers and their passion with “Cheers to the Gamers”. The aim is not to put the brand as a product in the foreground, but to clarify the mission and to express the honest respect for the gaming culture. The dedicated advertising campaign developed by Family is shown in particular on streaming platforms and therefore only uses gaming terminology when addressing the target group. The digital campaign can be seen on all target group-relevant channels - including Youtube, TAM! and various other online platforms.


Credits

Claudio Catrambone
Executive Creative Director
Corinne Schneider
Account Director
Cyber
Production Company
Milos Marjanovic
Head of Production
Marc Gallifa Giraldo
Director
Luka Trajkovic
Head of Photography
Marc Ambühl
Editor
Severin Binkert
Art Director
Mery Wunderlin
Art Director
Spacetrain
Sound Design
2022
United Kingdom
gold
winner
Expo 2020 Dubai

Entrant Company

Magnopus

Sub Category

Immersive & Mixed Reality / Others___

2022
Germany
gold
winner
Cloud of Legacy

Entrant Company

FINAL FRAME GmbH

Sub Category

Consumer Products / Services

2022
United States
gold
winner
Providence

Entrant Company

Warner Media - Courageous Studios

Sub Category

Sports

2022
United States
gold
winner

Entrant Company

Bevel

Sub Category

Financial Services