2022

NYX Video Awards - Silver Winner Winner

Meet Susie

Entrant Company

Cultivate

Category

Social Media Videos - Recruitment

Client's Name

Ozinga

Country / Region

United States

Ozinga’s “Opportunity for impact” campaign celebrates construction heroes Ozinga has always pushed the boundaries of the construction materials and logistics industry, and it’s their employees that allow them to do it so well. Looking to develop a recruitment campaign targeting drivers hungry for career fulfillment via a company that shares their values, our long-term partners at Ozinga reached out for help creating video + photo work that celebrates those looking for an “Opportunity for impact.” We know these drivers tend to leave jobs because they are unsatisfied with their work or feel unsupported. Grounded in Ozinga’s purpose to “make a positive impact on individuals, their families and the community for generations,” we focused the campaign creative on Ozinga drivers, and the pride that comes from building their communities. With a balance of grit and gloss, the resulting videos + photos celebrate Ozinga drivers and the work that they do, inviting others to join them in an accomplished, fast-paced career.

Credits

Director & Video Editor
Rick Schuler
Producer
Melissa Morley
Art Director
Kristen Romaniszak
President / Director of Photography
Mark Wierda
Executive Creative Director
Chris Pierik
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Proscalar, LLC

Sub Category

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Documentary

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Sub Category

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Private

Entrant Company

CharityBids and Multipleoutlet Productions

Sub Category

Children