2022
Entrant Company
Vicarious PR
Category
Public Relations - Media Response
Client's Name
Interplay
Country / Region
United States
Experience Level
Public Relations Firm
Twenty years after the original console release of Baldurs Gate Dark Alliance, Vicarious was tasked with bringing the updated version to a whole new generation of gamers in a completely different era of technology. Delivering the game to PC, Xbox series X, Playstation 5, and Nintendo Switch, Vicarious PR utilized a synergized PR campaign holistically targeting media journalists, Youtube and Twitch influencers, and fans of the genre directly on through a bespoke social media content campaign.
Credits
Entrant Company
Lemonlight
Category
Commercial & Marketing - Consumer Products / Services
Country / Region
United States
Entrant Company
Gannett and CICC
Category
Broadcast and Television - Tourism
Country / Region
United States
Entrant Company
Proscalar, LLC
Category
Advertising - Advertising Campaign
Country / Region
United States
Entrant Company
Gravity Global
Category
Strategic Campaign - Social Media Campaign
Country / Region
United Kingdom