United States   |  2022

NYX Video Awards - Gold Winner Winner

A Century of Care

Entrant Company

Warner Media - Courageous Studios

Category

Branded Content

Client's Name

Cleveland Clinic

Sub-Category

Public Interest / Awareness

It takes something special to hold true to your values for over a century. From the battlefields of World War I to today’s cutting-edge fight against disease, Cleveland Clinic has done just that. To celebrate their centennial, Cleveland Clinic launched "A Century of Care," a full content program that highlighted the many facets of expertise. With unprecedented access to surgeons, patients and leading academics, we embedded with the Clinic for weeks to create a 40-minute documentary film that ran on HLN, CNN’s streaming platform, and, eventually, Hulu. A triptych of shorter companion films zeroed in on powerful patient stories, with our crews accompanying individuals and families into operating theaters and waiting rooms for unparalleled authenticity and immediacy. Both the long-form documentary and 3 short films put Cleveland Clinic’s history of breakthroughs into the emotionally-wrenching context of real families’ tragedies and triumphs – and renewed the sense of purpose that drives the organization’s mission to deliver the best possible care to patients and communities.


Credits

WarnerMedia - Courageous Studios
Michal Shapira
WarnerMedia - Courageous Studios
Otto Bell
WarnerMedia - Courageous Studios
Paul Sundue
WarnerMedia - Courageous Studios
Sean Brown
WarnerMedia - Courageous Studios
Richard Butterworth
WarnerMedia - Courageous Studios
Mahala Gaylord
WarnerMedia - Courageous Studios
Umbreen Butt
WarnerMedia - Courageous Studios
Dave Adams
WarnerMedia - Courageous Studios
John Pope
WarnerMedia - Courageous Studios
John O'Hara
WarnerMedia - Courageous Studios
Charlotte Savage
WarnerMedia - Courageous Studios
Margot Roth
WarnerMedia - Courageous Studios
Lindsey Cordero
Cleveland Clinic
Paul Matsen
Cleveland Clinic
Mary Beth Pate
2022
United Kingdom
gold
winner
Expo 2020 Dubai

Entrant Company

Magnopus

Sub Category

Immersive & Mixed Reality / Others___

2022
Germany
gold
winner
Cloud of Legacy

Entrant Company

FINAL FRAME GmbH

Sub Category

Marketing / Advertising / Others___

2022
United States
gold
winner
Cleveland Clinic

Entrant Company

Warner Media - Courageous Studios

Sub Category

Medical

2022
United States
gold
winner
Sandy Spring Bank

Entrant Company

Digital Creative Visionaries

Sub Category

HR Campaign