2022

NYX Video Awards - Gold Winner Winner

Forces of Change

Entrant Company

Warner Media - Courageous Studios

Category

Branded Content - Business-to-Consumer

Client's Name

AT&T

Country / Region

United States

STEM education has a race problem – with a yawning gap in participation and achievement between Black and White students. To help close this gap and inspire more diverse participation in STEM studies, AT&T created “Forces of Change,” a docuseries that celebrates Black STEM role models by highlighting the breakthroughs of Black scientists from AT&T’s storied Bell Labs. Each episode gives a voice to these pioneers, examining how their groundbreaking inventions and legacies of mentorship continue to influence young Black STEM professionals. From the microphone technology found in our cellphones to advances in engineering, our short films showed the impact of building intentional STEM pipelines for the next generation of Black scientists and researchers. By showing audiences tangible Black contributions to the sciences and the importance of closing the education gap, “Forces of Change” boosted audience Favorability (+6%), Consideration (+17%) and Perception (+13%) of AT&T’s commitment to equality – and made a massive impact with 21M total views.

Credits

WarnerMedia - Courageous Studios
Michal Shapira
WarnerMedia - Courageous Studios
Otto Bell
WarnerMedia - Courageous Studios
Paul Sundue
WarnerMedia - Courageous Studios
Sean Brown
WarnerMedia - Courageous Studios
Akil Gibbons
WarnerMedia - Courageous Studios
Rose Annis
WarnerMedia - Courageous Studios
Judy Moy
WarnerMedia - Courageous Studios
Emily Chao
WarnerMedia - Courageous Studios
Matt Seger
WarnerMedia - Courageous Studios
Daniel Seith
AT&T
Sandra Howard
AT&T
Megan Matlock
AT&T
Jena Atchison
Hearts & Science
Kaila Roti
Hearts & Science
Jamie Darling
2022
gold
winner

Entrant Company

Supportworks

Sub Category

Motion Graphics

2022
gold
winner

Entrant Company

Julius Baer

Sub Category

Corporate Image

2022
gold
winner
Karrie International Holdings Limited

Entrant Company

V1 Media Limited

Sub Category

Documentary

2022
gold
winner

Entrant Company

Isadora Digital Agency

Sub Category

Design / Web Agency / Production Company