United States | 2022
Entrant Company
Warner Media - Courageous Studios
Category
Video/ Film / Web Based Productions
Client's Name
Providence
Sub-Category
Sports
Basketball legend Howard White has seen it all – from high school hoops to a college coaching career to a top job at Nike working with some of the greatest all-time names in basketball. But when his heart began to fail, Howard knew he’d have to rely on a team of healthcare superstars at Providence to have a shot at getting a new heart in time. To tell Howard’s incredible heart transplant story, we shot a rhythmic, high-energy style video brought to life thanks to a few called-in favors from Howard’s famous friends. Our film celebrates the life of this Black pioneer as well as the incredible teamwork of Providence doctors and nurses who gave him a new lease on life thanks to a new heart. With digital placements over-delivering by nearly 10M impressions, and social engagement rates performing 77% stronger than CNN benchmarks, our film generated huge positive sentiment, highlighting the compassionate, best-in-class care available at the Providence hospital network while also telling the powerful story of a living legend who deserves wider recognition.
Credits
Entrant Company
Warner Media - Courageous Studios
Sub Category
Health & Wellness
Entrant Company
Optic Sky Productions
Sub Category
Food & Beverage
Entrant Company
FINAL FRAME GmbH
Sub Category
Marketing / Advertising / Others___
Entrant Company
Bevel
Sub Category
Banking