2022

NYX Video Awards - Gold Winner Winner

H is for Heart

Entrant Company

Warner Media - Courageous Studios

Category

Video/ Film / Web Based Productions - Sports

Client's Name

Providence

Country / Region

United States

Basketball legend Howard White has seen it all – from high school hoops to a college coaching career to a top job at Nike working with some of the greatest all-time names in basketball. But when his heart began to fail, Howard knew he’d have to rely on a team of healthcare superstars at Providence to have a shot at getting a new heart in time.

To tell Howard’s incredible heart transplant story, we shot a rhythmic, high-energy style video brought to life thanks to a few called-in favors from Howard’s famous friends. Our film celebrates the life of this Black pioneer as well as the incredible teamwork of Providence doctors and nurses who gave him a new lease on life thanks to a new heart.

With digital placements over-delivering by nearly 10M impressions, and social engagement rates performing 77% stronger than CNN benchmarks, our film generated huge positive sentiment, highlighting the compassionate, best-in-class care available at the Providence hospital network while also telling the powerful story of a living legend who deserves wider recognition.

Credits

WarnerMedia - Courageous Studios
Michal Shapira
WarnerMedia - Courageous Studios
Otto Bell
WarnerMedia - Courageous Studios
Paul Sundue
WarnerMedia - Courageous Studios
Sean Brown
WarnerMedia - Courageous Studios
José Cerqueiro
WarnerMedia - Courageous Studios
Lisa Richardson
WarnerMedia - Courageous Studios
Judy Moy
WarnerMedia - Courageous Studios
Alex Haessner
WarnerMedia - Courageous Studios
Yvette McNaught
WarnerMedia - Courageous Studios
Jessica De La Rosa
WarnerMedia - Courageous Studios
Oriel Danielson
WarnerMedia - Courageous Studios
Stephen Vocaturo
WarnerMedia - Courageous Studios
Jessica Kudlacik
Providence
Wade Osborne
Providence
Lisa Helderop
Providence
Marcia Williams
2022
gold
winner

Entrant Company

Parsons' Core Creative Agency

Sub Category

Facilities Overview

2022
gold
winner

Entrant Company

Rainbow Trout Films Ltd

Sub Category

Directing

2022
gold
winner

Entrant Company

-

Sub Category

Student / Others___

2022
gold
winner
A1 Telekom Austria AG

Entrant Company

COPE Content Performance Group

Sub Category

Information Technology (IT)