2022

NYX Video Awards - Grand Winner Winner

Be a voice for the voiceless

Entrant Company

Pets Global

Category

Social Media Videos - Cause Marketing

Client's Name

Country / Region

United States

Every day, we wake up and have the opportunity to make a difference. Creativity is one of the most powerful tools we have at our disposal. It allows us to see the world in new and innovative ways and find solutions to insurmountable problems. We can change the world for the better using our creativity. The idea for this video came from the topic of animal shelters/rescues being often overcrowded and underfunded. We wanted to raise awareness of the entire rescue process and the importance of rescuing dogs from shelters/rescues. Working in marketing in the pet industry allows us to be a voice for the voiceless. The rescue process can be long and drawn out, but it is always worth it. People do not fully understand what happens to stray dogs found on the streets or what they go through before they find they are forever home if they are lucky enough to do so. We focused on one particular rescue story in our video, following a homeless dog from the street to his forever home. The result is a video that we hope will educate people on the importance of rescuing dogs from shelters and rescues.

Credits

Creative Director/ Pets Global
Olga Leyman
2022
grand
winner

Entrant Company

Vox Media/ Secret Base

Sub Category

Sports

2022
grand
winner
Cleveland Clinic

Entrant Company

Warner Media - Courageous Studios

Sub Category

Business-to-Consumer

2022
grand
winner
Cleveland Clinic

Entrant Company

Warner Media - Courageous Studios

Sub Category

Documentary

2022
grand
winner
Maurice Keizer

Entrant Company

A Tiny Audience, LLC.

Sub Category

Entertainment