2022
Entrant Company
Ulled Asociados
Category
Content Marketing Strategy (NEW) - Content Marketing Strategy / Other
Client's Name
Livisto Spain
Country / Region
Spain
Experience Level
Agency
The Happy Vet Project by Livisto is a self-care content hub for vet professionals where they can find tailored wellness tools and powerful information suited to their busy lives. Through a website and blog, social media (Instagram, Facebook) and Spotify, Happy Vet shares testimonials and insights on profession-specific challenges, interviews with wellbeing experts, articles by fellow veterinarians, a yoga video series targeted to real vet needs, easy cooking recipes, nutrition hacks, podcasts, playlists, and more.
This is a 100% digital initiative designed to impact and involve the veterinarian community, with an approach based on real knowledge of the day to day of the profession, its challenges and weaknesses. Most importantly, there is an empathetic and human touch, from the point of view of those who understand and can offer solutions to navigate an extremely demanding environment.
The main goal of the Happy Vet Project is to generate actions and contents that contribute to improve the professional life of veterinarians: making visible the challenges of their profession, helping them increase their quality of life, accompanying them in their process of managing their emotions, sharing a realistic but positive vision of their work, promoting pride and a sense of belonging.
Entrant Company
Gravity Global
Category
Strategic Campaign - Social Media Campaign
Country / Region
United Kingdom
Entrant Company
Mad Men Marketing
Category
Design - Poster (Single)
Country / Region
United States
Entrant Company
Marketing For Wellness
Category
Social Media - Social Campaign
Country / Region
United States
Entrant Company
Yu Chen
Category
Pro Bono - Pro Bono
Country / Region
China