2022

NYX Video Awards - Gold Winner Winner

Objetivo Tu Salud: How COVID-19 Vaccines Work and More

Entrant Company

eContent Digital

Category

COVID-19 Related - Health & Wellness

Client's Name

Montefiore Einstein

Country / Region

United States

eContent Digital outlined a half-hour show with the participation of Montefiore’s Spanish-speaking doctors. Research showed that stories of doctors getting vaccinated were the most credible for people. By sharing their own experiences about getting the vaccine, they could help debunk misinformation and encourage more Latinos to get the COVID-19 vaccine. We identified several Spanish-speaking doctors to share their stories in their own words. Their message presented a call to action and directed the audience to reliable sources where they could get updated information and research about the COVID vaccines. The program also featured a series of engaging video capsules with health and wellness information such as “How the mRNA COVID vaccines work”, “How to boost the immune system'', and other healthy lifestyle topics. The ratings on Telemundo NBC surpassed 62K impressions, and our digital strategy team created consistent, up-to-date posting and community management. Through the creation of relevant and engaging content, we supported Montefiore - Einstein in guiding the Hispanic community through a sea of misinformation around the COVID-19 vaccine, and help them make an informed decision for themselves and their loved ones.

Credits

Host/Montefiore Einstein
Dr. Eliscer Guzman
Executive Producer, Director/eContent Digital
Felix M. Mendez
SVP, Chief Marketing Officer/ Montefiore Einstein
Loreen Babcock
Executive Producer, Writer/eContent Digital
Yamila Constantino
Associate Producer/eContent Digital
Bianka Widakay
Producer, Editor/eContent Digital
Alvaro Crespo Garcia
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