2022

NYX Video Awards - Silver Winner Winner

Redefine Meat European Launch

Entrant Company

Moburst

Category

Marketing / Advertising Campaigns - Digital Advertising Campaign

Client's Name

Redefine Meat

Country / Region

United States

Redefine Meat believes the world deserves better meat – a new kind of meat that’s good for the environment, kinder to animals, and of course, delicious. With its proprietary 3D printing technology, Redefine Meat has created plant-based New Meat™ that has the same flavor, texture, and versatility as animal meat. It offers a wide range of products suitable for any type of cuisine and cooking style - from ground beef to flank steaks. It’s on a mission to create a world where anyone can enjoy great meat without compromise. Moburst launched a large-scale, broader awareness campaign featuring an a hero and explainer video to catch consumers attention and generate awareness for Redefine Meat's game-changing products. During this campaign, our videos for Redefine Meat had 8.6 million views and we also built a subscriber waiting list of 34,000 customers who can’t wait to taste the product! Redefine Meat experienced an INCREDIBLY successful product launch as a result of the social media buzz and local waiting lists created by Moburst. This led to Redefine Meat entering the culinary scene with a bang: its New-Meat™ appeared on the menu in 150 restaurants in the first quarter in all four markets. The campaigns had additional long-term positive implications for Redefine Meat, as it was able to turn the growth from this campaign into a $135 million A round of financing!

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Entrant Company

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