2022

NYX Awards - 2022 Gold Winner Winner

Heart of a Healer: Midwest Express Clinic

Entrant Company

Brand Ave. Studios/Amplified Digital Agency

Category

Strategic Campaign - Brand Strategy Campaign

Client's Name

Midwest Express Clinic

Country / Region

United States

Experience Level

Agency

Midwest Express Clinic's goal was to draw more awareness to their clinics, and we helped do that by writing and executing a video and accompanying content starring local and national superstar baseball player Kris Bryant, formerly of the Chicago Cubs. Kris was eager to participate because his family members are healthcare workers and first responders, which shaped him as a person. He was impressed with Midwest Express Clinic and their caring staff and said it was an easy choice to be a spokesperson for them. So we told that story and posted it on the Northwest Indiana Times branded content site (no longer live but provided an alternate link). MEC was very happy with the final result.

Credits

Executive Producer/Brand Ave. Studios
Brad Tohtz
VP/BAS
Robin Gruen
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