2022

NYX Awards - 2022 Silver Winner Winner

Measuring the Impact of Digital Communications

Entrant Company

Clarifying Complex Ideas, LLC

Category

Content Marketing Strategy (NEW) - Measurement Program (NEW)

Client's Name

Country / Region

United States

Experience Level

Agency

Alisa Bonsignore, the founder of Clarifying Complex Ideas, LLC, has spent the last few years increasingly focused on sustainable digital communications. As a content strategist with more than 25 years’ experience with a multinational clientele, Alisa was becoming increasingly concerned by the amount of digital work that her clients were generating for the sake of creation-based metrics. We need apps! Videos! Huge banner images! Daily email campaigns!

We have been raised in the era where paper was seen as dirty and wasteful, while digital was perceived as clean and harmless.

Eh, maybe not so harmless.

If every bit and byte of the digital work that we create is nothing more than energy, our work has a measurable carbon footprint — and not a small one. Alisa’s content strategy work for clients has increasingly incorporated sustainability metrics alongside other best practices for content design that focus on usability and accessibility. It has resulted in significant reductions in carbon emissions for those organizations, and good stories to tell in their ESG reports.

2022
Commercial & Marketing
NYX Awards 2022 Winner - Don't Ignore the Risk
silver
winner
Texas General Land Office

Entrant Company

Proscalar, LLC

Category

Commercial & Marketing - On-Camera Talent

Country / Region

United States

2022
Website
NYX Awards 2022 Winner - Lisa Marie Gilbert
silver
winner
Lisa Marie Gilbert

Entrant Company

Lshulba Artist Blue Bug Studios

Category

Website - Branding

Country / Region

Canada

2022
Marketing / Advertising Campaigns
NYX Awards 2022 Winner - WP Engine 'Powering The Freedom to Create'
silver
winner

Entrant Company

The Pudding

Category

Marketing / Advertising Campaigns - HR Campaign

Country / Region

Ireland

2022
Social Media
NYX Awards 2022 Winner - Veterans Land Board Social Media Engagement
silver
winner

Entrant Company

Proscalar, LLC

Category

Social Media - Twitter Page

Country / Region

United States